[특허 in 마켓] “’Coupang’ repeatedly worried about troubles”… 30 related trademark applications,’Coupang Play’ launched

[비즈월드] Coupang unveiled a new video streaming service (OTT)’Coupang Play’ that Wow membership members can enjoy.

This service is a video streaming service that allows unlimited enjoyment of various video contents such as popular movies and domestic and international TV series, without time and location restrictions.

If you are a member of Coupang’s Wow membership service, you can freely use the unlimited streaming service of’Coupang Play’ with only the existing 2900 won monthly membership fee at no additional cost.

To make it easy for anyone to enjoy, you can download the’Coupang Play’ app and link it with the Coupang app, and you can use it immediately without a separate subscription process.

Currently, the Android version of the official app can be downloaded from the Google Play store, and iOS, tablet PC, smart TV, and PC versions are scheduled to be released sequentially.

The range of options has also been expanded so that customers can enjoy videos according to their taste. Through’Coupang Play’, Wow members can easily and conveniently enjoy a variety of contents such as movies, popular domestic and foreign dramas, entertainment, documentaries, current affairs culture, and animation.

Various Hollywood movies such as’Original Spider-Man Series’ and’Bamshell: Declaration of the Bomb that Changed the World’, and popular domestic entertainment such as’Delicious Guys’ and’My Baby Like Gold’ are also available. In addition, educational contents such as YBM and Daekyo will be presented. In the future, the latest American TV series starring Brian Cranston, “Your Honor,” and educational news content “CNN10,” are planned to be released sequentially.

‘Coupang Play’ You can create up to 5 profiles with one account, so you can share the fun with your family. It is also possible for families to search and receive recommendations for content that suits their tastes through different profiles. In addition, it is equipped with a Kids Mode that collects content for children and teenagers in one place for correct viewing habits of children and a function to enter a safety PIN password.

Most of the contents in’Coupang Play’ can be enjoyed anytime, anywhere through download. Even while traveling long distances, even in places with poor internet connection, you can have fun with pre-downloaded videos.

Seonghan Kim, general director of Coupang Play, said, “Coupang is constantly striving to enrich the lives of its customers with its unique service. I will be able to do it.”

Coupang provides a special experience to customers with the Wow membership service. WoW members can fully enjoy the unique service incorporating Coupang’s technology for a monthly membership fee of 2,900 won. WoW members can receive free delivery of rocket delivery products, regardless of price, and unlimited use of Coupang’s various benefits such as free returns within 30 days, early morning delivery of rocket fresh fresh food, same-day delivery, and special discounts.

It turns out that Coupang repeatedly struggled with hard work before starting the service.

As a result of the confirmation by Biz World, Coupang applied for the trademark’Coupang Wow Play’ on September 17 this year. It is a trademark that can predict the part where the business concept of the service has been confirmed internally to some extent, and the decision to launch a video service for Coupang Wow members.

On October 7th, Coupang unveiled a Korean trademark called’Coupang Streaming’ which directly mentioned the video. On the same day,’Coupang Play’ and the next day, October 8th, they applied for’Coupang Video’,’Coupang TV’ and’Coupang Original’ one after another, proving that the project was finally imminent.

The final decided trademark,’coupang play’ in English, and the form of a mixture of English coupang in the shape of an antenna, were finalized on October 20th. Afterwards, Coupang’s concerns continued, and on November 16, a new Korean brand called’Kourive’ was launched.

Interest is being focused on whether Coupang’s challenge to expand business from an e-commerce company to the video market to reach the world’s largest e-commerce company Amazon, as well as Alibaba and OTT specialist Netflix, will succeed.