[아시아타임즈=김지호 기자] Shinsegae Food is on the rise as the’Summer Ready Bag’, a gift from Starbucks summer e-frequency event, gains explosive popularity.
As of 10:15 am on the 25th, Shinsegae Food is recording 66,000 won, an increase of 5.94% compared to the previous trading day.
According to the beverage industry, Starbucks will hold a summer e-frequency event from the 21st of this month to the 22nd of July.
This is an event where you can get one of two small suitcases’Summer Ready Bag’ and three types of camping chair’Summer Chair’ by purchasing a total of 17 glasses including seasonal drinks. This year, the ready bag, released in green and pink, attracted attention even before the event.
As the ready bag has gained explosive popularity, the phenomenon of buying large quantities of unwanted beverages in order to receive them is continuing at 1300 Starbucks stores nationwide.
The social network service (SNS) shared tips for buying 17 drinks at the same time at the lowest price (68,700 won), and the authentication shots received ready-bags and store information were also uploaded one after another.
Even on the 22nd, at a Starbucks store in Yeouido, a customer bought 300 cups of coffee at a time and returned with a ready million. In addition to the one he took, the customer posted a memo saying “all free” (all free) on the remaining 299 cups, but it is known that all coffee was discarded because no one drank it. In addition, there is a side effect that Readybags are traded up to 200,000 won with more money on online shopping malls or used trading sites.
Researcher Lee Jae-young said about Shinsegae Food, “Shinsegae Group, as the largest shareholder (50%) of’Starbucks Korea’, was the first to find out its brand power. From the second half of this year, I will go out.
“The current sales per store of 30 directly-managed stores is 1.2 billion to 1.8 billion won per year, which is far superior to competitors.”