[트랜D] Metaverse trend rising rapidly with Corona 19

Thanks to the corona (?), the use of online services among the middle-aged and the elderly has increased sharply. Since I can’t do anything outside, I have to use a smartphone app to solve everything at home, which naturally increases app usage. Online shopping as well as food delivery, online classes, and work from home are all carried out at home through web or apps. Even those who did not use the Internet service had to use the Internet service to survive, and the number of users as well as the amount of online service was expanded. However, no matter how advanced digital technology has been, there are many shortcomings in giving the sense of realism and immersion experienced in the existing offline world. So, digital technology needs another leap forward.

Web and mobile services meet through a rectangular display. If you focus on the square display, you become far from reality. Online exists apart from offline. The world you meet through the display is two-dimensional and flat. Of course, it cannot be the same as reality. That’s why we need a new online that is more authentic than the actual reality. That is the metaverse. Metaverse connects online in a different way than conventional I/O devices. By connecting to the Internet through VR, AR, or MR devices, online services are used using voice, hand gestures, and gestures.

Like glasses, if you use this equipment, you can plunge into a three-dimensional virtual space rather than a flat surface, and meet a virtual reality that is more real than the real one. Or, digital information is overlaid on the reality projected on the glasses so that online services can be used directly in reality. Real-like virtual, digitally augmented reality is a metaverse. If the existing online world is not connected with reality, the metaverse is a new virtual world that is more closely combined with reality or more real than reality.

As the need for Metaverse increases due to Corona 19, investment and research on related equipment and services are in earnest. Already, Microsoft and Facebook are developing and producing equipment such as HoloLens and Oculus, and research and investment in related services are also in earnest.

Oculus Quest 2 on Facebook

MS Holo Lens 2

Like the web in the 2000s and the mobile in the 2010s, Metaverse will revolutionize many industries as before as a third Internet platform. It will be applied to all industries, not just specific fields. It will take the limited online service experience to the next level because it provides a three-dimensional user experience that goes beyond the existing flat experience. In particular, it will improve productivity and efficiency in the fields of production, manufacturing, work and education. Already, Google Glass and MS HoloLens have been conducting prototyping and research applied to factories, business collaboration, and education.

Education service with holo lens

In addition, it will be applied to services such as content, media, and games to provide a completely new experience. Holoride, which is being developed by Facebook, is a metaverse-oriented SNS that provides a completely different experience from the existing service. In Holloride, each person selects an avatar to check the reality of each other, feels the distance like a physical space, and communicates while moving, and creates and shares content in a new format using gestures and facial expressions, not text or images, and authoring tools provided within the service I can.
YouTube in Metaverse will be able to provide a different experience than YouTube seen on the existing web or app. Currently, there are YouTubers who create and share metaverse-oriented content on YouTube. When such content is met with devices and authoring tools that properly support metaverse, it will be reborn into more three-dimensional and synesthesia content.

Fortnite, the representative player of the Battle Royale game, provides a party royal mode, which is not intended for the game, but allows users to meet and relax and promote friendship. In April 2020, American rapper Travis Scott held a total of five paid performances, with a whopping 27.7 million spectators participating, generating 20 billion won in sales. The reason people are excited about holding concerts in Fortnite, which is a game that is not a video service platform such as YouTube, Twitch, Afreeca TV, or V-Live, is because it allows special stage production. It is to hold a concert at Fortnite because it provides an immersive and fantastic stage experience that is difficult to experience on existing web or app platforms.
Metaverse is not only available with new equipment. You can already experience the early metaverse through web and apps. Naver Z Corporation, a subsidiary of Naver, launched an augmented reality avatar service called Zepeto in August 2018. These services are metaverse services started from the existing web and mobile platforms. In the future, as equipment that can enjoy metaverse more realistically becomes more common, these services will be able to operate more completely.

Gepetto performing using avatars

In preparation for the future metaverse era, try a service that allows you to experience the basic metaverse of the first stage on the current web and mobile, or prepare a new service optimized for metaverse devices as a pre-investment concept to provide business opportunities. The number of cases being sought is increasing. Or there are start-ups that develop related equipment or solutions for such services or businesses. How you prepare for the huge future business opportunities will depend on your circumstances and capabilities. However, the most essential thing is to understand and know the metaverse. To this end, it is necessary to experience firsthand through interest and experience in metaverse-related services and devices. You need to know to prepare, and you need to experience to know.

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He worked as a mobile business director at Daum Communications and as the head of SK Planet’s new business division, and taught digital business as an adjunct professor at KAIST Graduate School of Information and Media Management. Digital technology brings some changes to everyday life, society, and industrial structure, and there is a lot of interest in BM innovation based on digital transformation of companies.

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