![[초점] Who is Park Jung-bin among Jung Yong-jin’s’Three Mark M Brothers’?](http://img.lb.inews24.com/facebookexternalhit/face/626x352/image_gisa/202104/161760311926_1_151325.jpg "[초점] Who is Park Jung-bin among Jung Yong-jin’s’Three Mark M Brothers’?")
[아이뉴스24 신지훈 기자] On the 3rd, vice chairman of Shinsegae Group, Jung Yong-jin, revealed a meeting with Shinwon Group vice chairman Park Jung-bin and Hong Jeong-wook, chairman of Organica through his SNS.
Vice-Chairman Jeong wore a hoodie released by’Mark M’with Vice Chairman Park and Chairman Hong, and left the message’The Three Mark M Brothers’.
Chairman Hong is a well-known person in the world. Relatively less well-recognized, Vice Chairman Park, as well as Shinwon Group and Mark M, operated by Shinwon are growing.
◆ The second son of Chairman Park Seong-cheol… Even life in jail due to embezzlement of money
According to the industry on the 6th, Vice Chairman Park is the second son of Chairman Park Seong-cheol, who founded the fashion group Identity, which is famous for clothing brands such as’BESTI BELLI’,’Si’, and’VIKI’.
The hoodie worn by Vice Chairman Jung, Vice Chairman Park, and Chairman Hong in the photo is also a product of’MARKM’, a street casual brand run by Shinwon.
Shinwon Group, which started as Shinwon Trading in 1973, succeeded in the success of women’s wear brands in the 1990s and emerged as a leader in the domestic mid-sized apparel industry, but went into workouts immediately after the financial crisis due to deteriorating business conditions.
In the early 2000s, he ended his workout and aimed to take a leap again, but in 2015, Chairman Park was arrested by the prosecutors on charges of hiding his assets over 30 billion won by abusing the bankruptcy and rehabilitation system and forgiving his debts.
Vice-Chairman Park, who was also prosecuted at the time, was sentenced to two years and six months in jail and was sentenced to imprisonment on charges of embezzling 4.7 billion won to invest in stock and then embezzling 2.8 billion won again to make up for it did.
Vice-Chairman Park ended his jail life on April 30, 2018, on April 30, 2018, before the expiration of his sentence, and returned to the management front in July, two months later.
◆ Two years after Vice Chairman Park returned to management… What about the report card?
When Vice Chairman Park returned to the front line of management early with his sentence left behind, criticism came out of saying that he, who embezzled the money, was in charge of managing the group’s management rather than his own weight.
However, the founders, Chairman Park and Vice Chairman Park, vacated the company at the same time, and Shinwon’s performance plummeted during this period.
In fact, Shinwon recorded an operating profit of 13.9 billion won and a net loss of 4.9 billion won in 2016, operated under a professional manager system. In 2017, earnings deteriorated significantly with operating profit of 1.25 billion won and net loss of 8.4 billion won.
At the same time as Vice Chairman Park came back, he began restructuring, such as clearing up the deficit brands. Existing fashion brands have come up with a strategy to strengthen the influx of young consumers through innovation.
Along with this, the brand that Vice Chairman Park led is’Mark M’.
Vice-Chairman Park revealed a plan to make it a cash cow (major revenue source) that is important for the growth of identity in the future by raising sales of 1.5 trillion won in the Chinese market through Mark M, the first Korean-Chinese joint venture brand.
However, Vice Chairman Park’s plan has not been realized in the past two years.
Shinwon showed signs of a rebound in 2019, with its operating profit increased by 500% from the previous year (1.5 billion won) to 9 billion won and net income of 500 million won, but last year’s operating profit fell to 300 million won and net loss of 9.2 billion won. It turned into a deficit by recording a record.
An identity official explained, “The fashion industry is an industry that is greatly influenced by the consumer’s disposition and psychology.” .
He added, “In the case of export, ODM orders are increasing through steady investment in R&D centers, so both sales and operating profit have grown in the past two years.”
/ Reporter Ji-hoon Shin ([email protected])
