[창간특집] Dry-type market,’lively’ with Corona 19… Leading to surpass 5 trillion won this year

[건강기능식품, 이제는 신성장 산업이다]

Doubled’storm growth’ in 5 years..Pharmaceutical bio-accelerated expansion of the market

[팜뉴스=이권구 기자] Interest in health functional foods is increasing. In particular, the growth of the dry food market is steep as more and more consumers are concerned about health care due to Corona 19. Not only existing dry-type companies but also pharmaceutical bio companies are moving rapidly to enter and preoccupy this market. In particular, some pharmaceutical bio companies are active enough to even create their own’brands’.

There are aspects due to the increased interest in health such as immunity due to corona, but there is a limit to growth with only drugs, and furthermore, in a situation where it is difficult to predict the future due to the prolonged corona, sales are increased through dry season and’Cash Cow for Sustainable Growth’ is also available. It is a strategy to secure.

In fact, reflecting this trend, the dry season market is expected to exceed the 5 trillion won mark this year.

According to the report ‘2020 Health Functional Food Industry Survey’ released on December 21, 2020 by the Korea Health Functional Food Association estimated and analyzed based on survey data for the last 5 years, the health functional food market last year grew 6.6% from the previous year to 4 trillion. It is estimated at 900 billion won and put the 5 trillion market in front of the nose. From 2 trillion won in 2016, it is growing by more than double the storm in 5 years.

In particular, as the result of the survey, the consumer purchasing behavior index (a household-specific health functional food purchase index survey conducted through a specialized research company, this survey is a survey of 301 health functional food manufacturers) has all risen, resulting in a more popular dietary supplement. Appeared to be.

The purchasing experience rate was 78.9%, with 79 out of 100 households purchasing health functional foods at least once a year, and the average purchase amount, which represents consumption power, rose to 321077 won.

A particularly striking change is that the market for direct purchase of health functional foods has grown significantly. The share of gifted health functional foods was 28.7%, down 2.7% from last year, but the amount of direct purchases of health functional foods increased 11.0% to 71.3%.

The Dry-Eating Association analyzed that “Corona 19 is the result of fewer gift opportunities and greater interest in self and family health.”

According to the survey, the most sold functional ingredients in 2020 were red ginseng, probiotics, vitamins, and fats containing EPA-DHA (omega3), and the combined market size was 3,211.7 billion, accounting for 64.5% of the total market.

In particular, probiotics, which have formed a market of 400 billion won since 2017, have established themselves as a growth-leading raw material, and vitamins also showed a growth trend as demand for immune function increased.

Along with this, other markets containing new functional ingredients such as body fat reduction, eye health, and skin health also showed an expanding trend. Increasing interest in overall health functional foods, and the corresponding expansion of the market size, has also been shown in various surveys.

According to the’Open Survey Health Management Trend Report 2020′, which was surveyed by the Korea Food Industry Cluster Promotion Agency for 1,000 respondents, it was revealed that the coronavirus has led to more interest in improving immunity, and the older women and older women, the more they are paying attention.

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