[주말쇼핑포인트]At the peak of the spring outing… Major department stores,’everything’s regular sale’

(Seoul = News 1) Reporter Kang Seong-gyu = Major department stores such as Lotte, Shinsegae, Hyundai Department Store, and Galleria will enter the spring regular sale all at once from the 2nd to the 18th of next month. It is expected that the’consumption sentiment’ of spring outings, which has reached its peak by preparing’everything’ events and benefits’ at each department store, is expected to further heighten.

With rain forecast this weekend, the number of outings to department stores, which is an indoor space, is expected to increase. Even last weekend, when it rained a lot, customers visited each department store, and sales were nearly doubled compared to the same period last year, focusing on luxury goods and sports items.

According to the industry on the 3rd, the biggest feature of this spring’s regular sale is that it has significantly increased’Untact’ channel events and media contents such as online malls and live broadcasts, as well as discount events for each offline store. It is read as a move to actively target the MZ (millennial + Z) generation, which was far from department stores, and to relieve concerns about the infection of Corona 19 (a novel coronavirus infection), which is increasing due to the recent explosive increase of visitors.

◇Lotte 百, great outdoor discounts… ‘Lotto King’ affiliate event attention

Lotte Department Store sells 10-30% discount on new products in the spring of 2021 and up to 70% on carry-over products across all product groups, including women’s and men’s fashion, miscellaneous goods, and living.

In spring, when outdoor activities are increasing, we also prepared a variety of outdoor and golf related products.

At Jamsil branch,’Golf and Outdoor Matches’ will be held for 8 days from the 2nd. It offers up to 80% discount on golf apparel and accessories such as Superior and Imperial, and up to 60% discount on mountaineering clothes and trekking shoes such as North Face and Eider. The Yeongdeungpo branch will hold a special spring mountain tour until the 4th and sell Kolon Sports and Colombia specialties.

In particular, a unique event in partnership with the popular YouTube content’Lotto King’ attracts attention. Lotto King is a web entertainment in which actor Lee Yi-kyung digs into the lotto by using all kinds of methods to find the number 1 in the lotto. It is gaining popularity by providing subscribers with fun, various information, and huge benefits.

Online events are also held at the same time. Lotte On’s Lotte Department Store Mall offers up to 30% discount on popular women’s fashion and miscellaneous goods brands such as She’s Miss, Juicy Judy, and Dax handbags until the 18th. Sports, men’s fashion, and children’s brands such as Nike, Adidas, and Blue Dog sell up to 40% off.

◇Shinsegae 百, the first ever’Labang’ sale… The rooftop park is also transformed

Shinsegae Department Store has put forward this regular sale’Labang’ (live broadcast). In partnership with the live commerce platform’Grip’, it communicates with customers through live broadcasting for the first time.

In this live broadcast, Grip’s own show host,’Griper’, will be matched one-on-one with each store to communicate with viewers and have a time to announce the sale product. After the broadcast ends, products can be purchased by visiting each brand’s store, and Labang participants can receive discounts and gift vouchers.

We also prepared discounts. Street brand Covernot provides coupons that can receive up to 30% discount at offline stores only to customers participating in Labang. During the sale period, Duel, a women’s wear brand, plans to present a coupon that can receive an immediate discount of 20,000 won when purchasing more than 400,000 won at an offline store.

Offline private banking companies are also working together. Only customers who purchase 30, 60, or 1 million won or more of a single fashion brand who participated in the live broadcast with an affiliate card or point card will receive a 10% gratitude event participation right. You can receive twice as much benefit as the existing 5% gratitude benefit.

The roof gardens of each branch of Shinsegae Department Store were also renovated for spring outings. Last month, he delivered a message of hope by directing a pinwheel garden, which means’liveness, energy,’ and this time, in spring, tulips are produced together.

◇”Benefits are more abundant even if you don’t stand in line”… Hyundai Dept. focuses on’safety’

More than 300 brands, including overseas fashion, miscellaneous goods, and living, participate in the regular sale of Hyundai Department Store, and new products in spring are sold at a 10-30% discount to the initial sale price.

Hyundai Department Store focused on’safety’ in particular. It is an event that uses an untouch channel such as a mobile app, so that customers can enjoy various benefits without having to visit densely packed offline stores in advance. It is a policy to do everything in its power to block the concerns of the corona 19 infection, which has increased due to the box office success of’The Hyundai Seoul’ in Yeouido.

To prevent the spread of Corona 19, instead of large events or marketing that might attract customers, discount coupons that can be used when customers want are provided to induce distributed shopping as much as possible.

In particular, instead of the’gift voucher presentation’ promotion, the Hyundai Department Store Group integrated membership H Point members will receive a’Plus Point’ discount coupon (5 coupons) that can be used as cash when purchasing a specific product group during the regular sale period. You can download it from the H Point app on the 2nd of the following month, the start date of the sale.

With the Plus Point Coupon, you can get a discount of 7% for each purchase amount. This means that the benefits provided to customers have increased compared to the existing rate of gift vouchers (5%).

◇ Galleria, customer mall with pop-up store… ‘Farmers accompany’ win-win event

Galleria Department Store goes to the customer mall through’pop-up stores’ by luxury and popular brands.

In the Galleria Luxury Pavilion, a pop-up store for the 21-year S/S new collection of French luxury brand’Dior’ will be held in the pop-up zone on the 1st floor of East until April 25th. In addition, on the third floor of the West, a pop-up store for street wear brand Champion’s new collection’Champion Black Edition’ will be held from April 2nd to 8th.

Galleria Gwanggyo will hold a special discount exhibition for street wear brand’AAPE’ from the 26th to April 20th, and will be sold at a discount of up to 50%. In addition, the product exhibition carried over to the Northern European editorial shop’Capsule 1.618′ will be held from April 2nd to 8th. It sells 50-70% discount on 2020 F/W products such as coats, cardigans, and blouses.

The Daejeon Time World store will be offering representative products such as Bespoke water purifier and system air conditioner at special prices until April 25 to commemorate the opening of Samsung Electronics’ premium mega shop, which grandly opened on March 26.

In commemoration of the launch of the’Vertuo Coffee Machine’, the Nespresso store will offer various discounts on purchases of the Vertuo machine by April 30th.

The Galleria Department Store also holds a’Farmers Accompaniment’ event, which buys large quantities of seasonal agricultural products during the sale and sells them at low prices. Galleria’s direct selection of ΔDaejeo Tomatoes, Cabbage, Melons, and Paprika will be presented at up to 70% discount from the existing sales price.

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