[이슈&이슈] Will the revised e-commerce law resolve new types of transaction complaints: Bridge Economy, a partner in the age of 100

Cho Seong-wook, chairman of the Fair Trade Commission, during a briefing on the’e-commerce consumer protection law legislative notice’ on the 5th (Fair Trade Commission)

With the legislative announcement of the’Amendment of the Act on Consumer Protection in E-Commerce, etc. (e-commerce amendment)’, it is noteworthy whether transaction complaints arising from new types of platforms such as SNS and C2C can be resolved. The Fair Trade Commission is planning to solve the problem through’expansion of damage prevention devices’ through revision of the law.

According to the government on the 7th, the FTC prepared an amendment to the E-Commerce Act and announced the legislation from the 5th to the 14th of the following month (40 days). The FTC explained that the need to amend the law reflecting changes in the market situation, such as the rapid growth of the digital economy and online distribution market and the reorganization of the transaction structure centered on the platform, has been raised regarding the implementation of the law amendment.

An official from the FTC said, “The damage relief and dispute resolution devices of delivery apps, SNS, and C2C platforms have been inadequate.” In particular, search results, rankings, and user reviews have become major considerations in consumer choice, but reliability has not been secured. It was not possible, so it was urgent to prepare a countermeasure,” he explained.

The proposed amendment to the E-Commerce Act, which has been announced by law, appears to have put considerable effort into resolving complaints about new types of transactions, such as providing protection against problems arising from new types of platforms. In the event of a dispute in a C2C transaction, the platform operator was asked to verify and provide identity information and to use the payment deposit system. In addition, to prevent misleading purchases of advertisements, e-commerce business operators were required to display them separately, and e-commerce business operators were required to disclose information on the collection and processing of reviews.

In addition, the proposed amendment to the E-Commerce Act, which was announced by the legislation, reorganized the terms and organization to suit the market situation, such as changing mail-order to e-commerce, and introduced an institutional mechanism to secure consumer safety and rational choices in non-face-to-face e-commerce. . In addition, for online platform operators in charge of core distribution channels, responsibility has been realized in accordance with the role played in the transaction process, and the utility of the temporary suspension order system has been improved for prompt and effective consumer damage prevention and relief, and consent is settled. Also, it contains the introduction of the e-commerce dispute mediation committee. During the legislative notice period, the FTC plans to submit a bill to the National Assembly after sufficiently gathering opinions from related ministries and stakeholders.

Fair Trade Commissioner Cho Sung-wook explained, “(The related law) reorganized the disciplinary system centered on mail-order sales in the past, focusing on non-face-to-face e-commerce, and put emphasis on rationally blocking consumer damage and relieving it reliably.”

Sejong = Reporter Kwak Jin-seong [email protected]