[언팩 FAQ] Samsung Electronics Wireless Business Unit Executives Answer the Galaxy S21-Samsung Newsroom Korea

“We are releasing a new Galaxy”

The Galaxy S21 series, which is attracting attention with its unprecedented performance and a variety of lineups, was revealed through the Galaxy Unpack event on January 15th (Korean time). This is the first place to present products that have been elaborately polished and polished for a long time to users. Samsung Electronics has endeavored to look into the product from various angles through various performances and speeches.

What if you still have questions about the Galaxy S21 series after the unpack event? In the newsroom of Samsung Electronics, additional questions were asked to Noh Tae-moon, head of wireless business, Patrick Chaumet, head of CX, wireless business, and Gyeong-jun Kim, head of wireless business. Samsung Electronics’ 2021 mobile strategy, goals, main targets, and core functions contained in the Galaxy S21 series. Here are some of the things you might be most curious about.

Q. What is Samsung Electronics’ mobile strategy in 2021?
– Samsung Electronics Wireless Business Division President Roh Tae-moon

“There have been many changes in 2020. But technology allowed us to communicate and connect with each other. Samsung’s top priority in 2021 is to deliver meaningful mobile experiences and benefits to more people. The big feature of the Galaxy S21 series is that it has a new design, professional camera and video, and powerful performance, and offers a variety of options to suit your style and needs.

This year’s goal is to deliver meaningful mobile experiences and benefits to more people with our technology. By continuing to cooperate with our partners to create more valuable experiences and enrich users’ daily lives, we will open an ecosystem that extends beyond the boundaries of mobile to smart homes and connected cars.”

Q. What is the goal of the Galaxy S21 series?
– Samsung Electronics Wireless Business Division President Roh Tae-moon

“We are proud to present the most powerful and diverse flagship lineup in this Galaxy Unpack. During the preliminary preparation process, we received good responses from mobile operators and partners for the new design, professional camera, seamless integration experience and performance. Despite the difficult times, I am confident that devices such as the Galaxy S21 series, the Galaxy Buds Pro, and the Galaxy Smart Tag included in the Galaxy ecosystem will lead the industry’s growth in 2021.”

Q. Samsung’s unique S Pen can now be experienced on the Galaxy S21 Ultra. What does this mean?
– Samsung Electronics Wireless Business Division President Roh Tae-moon

“The reason Samsung is striving to innovate a new, seamless mobile experience is because of its consideration to make everyday life easier for users. Therefore, we boldly challenged to expand the S Pen experience with the Galaxy S21 Ultra. As the S Pen experience expands into various categories in the future, we will actively listen to various opinions from consumers and continue to strive to provide the best mobile experience with product innovation.

Q. Who is the main target of the Galaxy S21 series?
– Samsung Electronics Wireless Division CX Dept. Patrick Chaumet Vice President

“The Galaxy S21 series targets users who want premium mobile innovations that can capture and share their daily lives. Boasting an eye-catching design, pro-grade camera, immersive display, and an all-time processor, the Galaxy S21 series delivers unmatched connectivity, power and performance.

The Galaxy S21 and Galaxy S21+ are for users who want to take and share high-quality photos and videos while also enjoying a premium viewing experience. The Galaxy S21 Ultra is the ultimate premium smartphone that provides an innovative experience that brings you closer to your loved ones or things. This is a product series for users who want to get one step ahead of others as soon as they can see if they use the breakthrough features.”

Q. Why do you exclude wired headphones and chargers?
– Samsung Electronics Wireless Division CX Dept. Patrick Chaumet Vice President

“There are many Galaxy users who promote an atmosphere of reusing and recycling their existing accessories and making sustainable choices in their daily lives. To empower them, with the S21 series as the starting point, we focused on the value of’relieving’, and by removing the charger and earphones from the package, we started to reduce weight. We will continue to take bold challenges in consideration of the environment.

Samsung Electronics has been adopting the standard USB-C port since 2017, so there will be no problems using the existing chargers with the latest Galaxy models.”

Q. Where did you focus on developing the Galaxy S21 series cameras?
– Samsung Electronics Wireless Business Division Development Dept. Kim Kyung-Joon Vice President

“The goal is to allow anyone to take professional-quality photos and videos, regardless of the lighting where the user takes out the smartphone or the distance to the subject. Users can easily produce high-quality results using the improved on-device AI. In particular, the Galaxy S21 series cameras have concentrated numerous technologies and innovations, the starting point of which is Samsung’s advanced image sensor. With a professional camera system, we have raised the standard so that professional photographers and IT professionals seeking challenges can also be satisfied.”

Q. Why is seamless connectivity important to consumers? And how is Samsung realizing this seamless connectivity?
– Samsung Electronics Wireless Business Division Development Dept. Kim Kyung-Joon Vice President

“If you actively promote the expansion of the’eco system’ through open cooperation with connected intelligent devices, you can improve the mobile experience and create a pleasant experience anytime, anywhere by removing restrictions on information access. Now we are working harder to improve the mobile experience for consumers. When traveling between home and office, you can use your mobile and connect with people and things while you are on the road with Android Auto-equipped vehicles or anytime, anywhere, focusing on the most important things. In the future, we want to create an era of integrated mobile experiences that can connect easily and conveniently and make communication and work smarter.”

Q. UWB (Ultra Wide Band) technology has been applied to the Galaxy S21+ and Galaxy S21 Ultra. How will UWB be used in Galaxy products in the future?
– Samsung Electronics Wireless Business Division Development Dept. Kim Kyung-Joon Vice President

“Samsung Electronics actively utilizes BLE (Bluetooth Low Energy) and UWB (Ultra-WideBand), which are called next-generation wireless communication technologies, and provides’SmartThings Find’ that allows you to quickly and easily check the location of Galaxy devices that are disconnected from a network or mobile connection. Introduced. The Galaxy S21 series goes one step further and offers more extended features.

You can now find the object you are looking for more conveniently and quickly by expanding the AR Finder function using UWB technology. In addition, cooperation with major automotive companies will enable you to enjoy the next-generation automotive experience starting this summer. We are currently working to expand automotive partnerships with the goal of providing digital key functionality to a variety of car manufacturers and vehicle models.”