[신년사] Heo In, President of KB Kookmin Bank, “We should lead the financial platform ecosystem”

▲ KB Kookmin Bank President Hur In is giving a New Year’s speech at a non-face-to-face opening ceremony in the new building of the Yeouido main branch on the 4th.

[에너지경제신문 송두리 기자] KB Kookmin Bank Chairman Huh In emphasized on the 4th, “We must become KB leading the financial platform ecosystem.”

In his New Year’s address, Chairman Heo In said, “Amid the disappearance of the border between financial and non-financial, we must fight a’digital war’ with big tech companies.”

“We have to boldly break the framework of traditional banks and filter the game on the path to transform into a digital financial platform company. When we stand at the center of the financial platform ecosystem, we can become’first movers’ and lead change. “There is.”

He launched a’KB-type platform organization’ in which Biz, digital, data, and IT staff form a team at the end of the year. “Kookmin Bank’s platform organization is not satisfied with providing better products and services than competing banks, By utilizing the strengths of the organization, we will dramatically increase the speed of responding to customers and markets in’Time to Market’, and move forward with the goal of an innovative, attractive, and more convenient customer experience than existing digital players. I will.”

Next, “Star Banking, which boasts more than 10 million users, will be reborn as a’customized personal bank in the hand’, and’Liiv’, a simple banking app, will be reborn as an artificial intelligence (AI)-based financial platform specialized for the MZ generation. “This KB-type platform operation model will become a’frontier of financial innovation’ that realizes the customer-centered management philosophy in reality.”

At the same time, he urged us to strengthen our fundamental biz competitiveness, which is the source of growth, and become a KB leading ESG (environmental, social, governance) management.

He added, “I encourage your awareness and learning efforts to grow into a’two-handed talent’ who understands Biz and Tech,” he added. “We must inspire and spread a horizontal organizational culture of autonomy and creativity.”

Reporter Song Doo-ri [email protected]