[스포츠]Unusual sale of the’good-going’ club… a sense of crisis in the baseball world

[앵커]

Shinsegae’s acquisition of a professional baseball team is shocking because the target is SK, a popular club.

I’m also interested in why SK, who won four times, sold the professional baseball team.

Continue to connect with reporters from the Sports Department. Reporter Seo Bong-guk!

Most of the club’s dissolution or sale is done when the circumstances of the parent company are difficult, right?

SK is a team that has even built an’Emerging Dynasty’. Why are you selling it?

[기자]

To be precise, it seems that the interpretation that Shinsegae E-Mart wanted to buy too much would be correct, rather than what SK had to sell.

Shinsegae was also selected as a leading candidate when starting the 9th and 10th professional baseball teams, and when it took over the Seoul Heroes.

Although there were specific contacts with Doosan, which had suffered from management difficulties, it is known that the acquisition price was not correct.

In the end, it seems that the intention of vice chairman Jung Yong-jin, a baseball fan, was strongly reflected in the acquisition and sale.

Even so, the real reason for the SK team’s withdrawal from the baseball team is also drawing attention in a situation where it is not under financial pressure like Doosan.

This is because SK not only won the championship four times, but also gained many fans through active marketing that combines sports and entertainment.

In the end, it is pointed out that this sale also played a role in the 10,000-year deficit structure that caused even the baseball team in the metropolitan area, whose parent company is a large company, to quit baseball.

[앵커]

The fact that the operation of the baseball team itself does not make any profits is what makes the company stand out of the way?

[기자]

That’s right.

This is because it is difficult to find the attractiveness of running a professional baseball team as a means of publicity for large companies in the past.

It is in the same vein that Samsung Group, which operated a large sports team in the past, has significantly reduced new investments in recent years.

Actually, even the promotion of the sale of the SK club, the baseball team officials did not know at all.

The professional baseball game is also confused because of the sense of crisis that even the clubs that have the highest grades in the metropolitan area with a large company as a parent company can drop baseball.

Experts say that large corporations are currently devoting themselves to developing overseas markets rather than domestic markets, and explaining that the atmosphere is losing appeal to the operation of baseball teams that are geared toward promoting the domestic market.

In the end, it is pointed out that it is time for KBO League members to conduct marketing with a broader perspective, and it is pointed out that introducing some Korean baseball content to the United States in the beginning of last season when Corona 19 hit the world could be a good experience. is.

So far, the sports department has delivered it.

[저작권자(c) YTN & YTN plus 무단전재 및 재배포 금지]