[서울신문] Calligraphy advertising industry stop loss one after another… ‘Billions of penalties’ crisis[이슈픽]

Calligraphy advertising industry stop loss one after another…
Controversy over gas lighting, abusing, and sensational problems

Actor Seo Ye-ji, 31, is in danger of vomiting a penalty of billions of billions of dollars.

Recently, Seo Ye-ji has been at the center of various controversies such as gas lighting, forgery of education, school violence, and suspicion of mischief, and companies concerned about image damage are publishing advertisements in which Seo Ye-ji appeared as a model.

Seo Yeji, the biggest’crisis’ due to various controversies

According to the industry on the 15th, some brands that Seo Yeji used as an advertising model erased his image from the official website and YouTube, or processed the advertisements that were previously sent to the public.

Previously, New Origin, a women’s health supplement brand, used Calligraphy as an advertising model for the health supplement’Inner Flora’. However, on the 14th, the product image was replaced with an image without calligraphy paper.

The commercial video that appeared on YouTube was also converted to a private video.

Mask brand’Aer’ also deleted all images related to calligraphy on this afternoon from the official website. Aekyung Industrial’s makeup product brand’LUNA’ also deleted Seo Yeji’s eye shadow pictorial from the website.

Seo Ye-ji rose to stardom through the role of Moon Young in the tvN drama’It’s Psycho but It’s All Right’ that appeared last year. With a luxurious and confident image, he was active as an advertising model in various fields such as cosmetics, health food, fashion, beauty, jewelry, and games.

However, after controversy over gas lighting, abusiveness, and misery arose, Yeji Seo’s image plummeted. It is known that the advertising industry has begun to lose support for calligraphy, and some apparel brands are canceling sponsorships.

If the advertising model causes social problems and adversely affects the image of the company, it is common to pay a penalty of about two to three times the advertising cost. If a company claims compensation for damages or penalties, it is estimated that Seo Yeji will compensate for the penalty of up to 3 billion won or more.

An official in the advertising industry said, “Seo Yeji must have increased her ransom as she played the lead role in last year’s’Psycho, but it’s okay’.” “The model fee is expected to range from 500 million to 1 billion won based on a one-year contract.”

Earlier, the entertainment media Dispatch reported that during the filming of the MBC drama’Time’, which Kim Jung-hyun starred in 2018, he refused to contact the other actor Seo-hyun, but eventually dropped off, and this was due to the request of actor Seo Ye-ji, who was a lover at the time. In addition, the controversy spread as suspicions of educational background counterfeiting and school violence followed by testimony against the staff.

Regarding this, Kim Jung-hyun issued a statement and explained, “‘Time’ was a work that had a special meaning as a work in which I took the lead role as an actor, but it caused a lot of disappointment and hurt to everyone.” He just did not directly mention calligraphy paper.

Suspicion of school violence

On the 13th, Seo Ye-ji’s agency, Golden Medalist, denied several suspicions through an official position. Regarding the suspicion of school violence, he said, “It’s not true at all,” and he drew a line about actor Kim Jung-hyun and Gaslighting as “a common affection fight between actors who are lovers.”

Regarding the controversy over academic background, he clarified that he was not able to attend normally due to an actor’s activity, although he received a notification of acceptance from a Spanish university.

However, the controversy has not subsided even with Seo Ye-ji’s wife. The Spanish Compluten Generation, who insisted on the pass by Seo Ye-ji, also revealed that it is difficult to confirm that it has passed, because it is a private life.

Reporter Kim Chae-hyun [email protected]