[문화]Big Hit Universal Creates an Idol Group in the US

[문화]Big Hit Universal Creates an Idol Group in the US

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Big Hit Universal, USA audition program planning
“Make an American boy group and foster it as a K-pop system”
Universal joins Big Hit platform… Enter platform competition

[앵커]

Big Hit Entertainment has joined forces with Universal Music Group in the United States to create a boy group that will succeed BTS.

It is noteworthy that it will conduct a local audition in the US and work as a K-pop system.

Universal is also planning to join Big Hit’s enter platform, so competition for domestic platforms is also expected to accelerate.

Reporter Kim Hye-eun reports.

[기자]

Big Hit Entertainment that produced BTS, a global group that was nominated for a Grammy Award.

Universal Music Group, one of the world’s top three record labels.

The two companies form a new boy group through a local audition in the US.

By combining Universal’s musical capabilities, Big Hit’s singer development and fan communication strategies, we will go on a path that no one has ever gone.

[루시안 그레인지 / 유니버설 뮤직 그룹 회장 : (빅히트는) 좋은 음악은 언어와 문화의 차이를 뛰어넘을 수 있다는 것을 증명하여 세계적인 성공을 이루었습니다.]

[윤석준 / 빅히트엔터테인먼트 글로벌 CEO : 글로벌 최고의 역량이 합쳐진 전례 없는 그룹의 탄생 과정을 경험하게 될 것입니다. 산업의 결합을 넘어 문화의 결합이 될 것입니다.]

Previously, the K-pop system that JYP applied to Japan through the girl group’Niju’ succeeded, this time in the world’s largest music market, the United States.

[박희아 / 대중음악평론가 : 서구권 같은 경우 한국의 아이돌 시스템을 많이 비하하는 쪽이었는데요. 정식으로 아이돌 그룹을 런칭하겠다는 계획을 보여준 것 자체가 (의미 있습니다.)]

Platform competition in the domestic entertainment industry is also expected to accelerate.

American singers belonging to Universal join Big Hit’s fan platform’Weverse’, a space where singers communicate with fans.

Competition for online concert platforms, which has become a trend in the aftermath of Corona 19, is also intensifying.

Big Hit brought YG and Universal to the corporation it established with Keithwi, and NCsoft, famous for Lineage Games, formed a Yanggang system in partnership with CJ ENM.

[김헌식 / 대중문화평론가 : 아직 세계적으로 자리가 잡히지 않은 상황 속에서 우리 기획사와 기업들이 적극적으로, 선제적으로 나서고 있기 때문에….]

Thanks to the popularity of K-Pop, the K-Pop system is spreading all over the world, and the emergence of the COVID-19 variable is raising the possibility of the entertainment industry combined with IT technology.

YTN Kim Hye-eun[henism@ytn.co.kr]is.

[저작권자(c) YTN & YTN plus 무단전재 및 재배포 금지]

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