[맛있는TMI]The reason for the 90% bomb sale from the beginning of this year is

[이데일리 김보경 기자] Since the beginning of the year, tobacco companies have been on the verge of discounting cigarette-type e-cigarettes. As a bill prohibiting promotion of cigarette-type e-cigarette devices is pending without passing through the National Assembly, it is a calculation to spread a lot of cigarette-type e-cigarette devices with massive discounts. As the promotion continued, the market share of cigarette-type e-cigarettes rose to the highest level ever.

Glory homepage capture

According to the industry on the 24th, various discount events for cigarette-type e-cigarettes are ongoing online. The most aggressive is BAT Korea. From the 11th, it was planned to sell’Glo Pro’ for a week at 9900 won with a 90% discount, but the quantity was together in 3 days. BAT is again offering a 90% discount from the 18th to the 7th of the following month in the name of’Glo’s 1st Anniversary’.

KT&G is also conducting an event on its online website and e-commerce such as Coupang to sell cigarette-type e-cigarette’Reel Mini’ for 70% off from the 11th to March 31st for 30,000 won.

Philip Morris Korea is holding the ‘2021 IQOS New Year Campaign’ from December 10th last year to the 3rd of next month. If you return the registered existing device (IQOS 2.4P, 3. 3 Multi), you can purchase the new’IQOS 3 Duo’ for 59,000 won. This is a 55% discount from the existing price.

Glo, Lil, and Ikos are all’electronic devices’ rather than’cigarettes’. Therefore, discounts and promotions are possible. The Ministry of Health and Welfare decided on a partial amendment to the’National Health Promotion Act’ in July last year, banning the promotion of not only cigarettes, but also cigarette-like products and electronic cigarette devices, but it has not yet passed the National Assembly.

Cigarette-type e-cigarettes require a purchase of an e-cigarette device to smoke, so the price burden is relatively high compared to general cigarette cigarettes. That is why tobacco companies are heating up for discount events until the revised bill is implemented.

The market share of cigarette-type e-cigarettes has also increased due to device promotions that have continued since the end of last year. Based on data from convenience store POS (POS, point-of-sale information management), the market share of e-cigarette sales recorded 15.1% of total cigarette sales in January.

Cigarette type e-cigarettes have grown to 15% in 2017, three years after their introduction. However, as the harmfulness controversy spread, the market share fell to the 12% level. In the second half of last year, tobacco companies announced research on harmfulness reduction, new product launches, and discount events continued, leading to a recovery in market share, rising to 14.3% at the end of last December and 15.1% at the beginning of January this year.