[르포] Jeong Yong-jin’s E-Mart sells ugly potatoes in Gangwon-do… “Aren’t you ugly?”

▲ On the morning of the 13th, an E-Mart in downtown Seoul is selling the’Ugly Potatoes’ introduced through SBS’Plaza of Taste’ the day before.

[아시아타임즈=신지훈 기자] Shinsegae Group Vice Chairman Jeong Yong-jin became the’long leg uncle’ of a potato farm in Gangwon-do and started to apply.

Because of its ugly appearance, the selling value fell and the so-called’ugly potatoes’ that had been piled up in each farm began to be sold through E-Mart.

An E-Mart store in Seoul that I visited on the morning of the 13th set aside a sales corner of SBS’Plaza of Taste’ and started selling the’Ugly Potatoes’ introduced in the broadcast the day before. In the sales section, the food and cooking process using potatoes, as well as the’ugly potatoes’ were introduced through the monitor.

Noh (35), who was buying ugly potatoes that day, said, “I visited the mart after watching the broadcast the day before, but I decided to buy it right away because I was selling ugly potatoes.” Last week, I bought and ate’yangmiri’ at this mart.”

The ugly potatoes currently sold by E-Mart are 780 won per 900g.

▲ The appearance of the’ugly potato’ sold at E-Mart. (Photo = Reporter Shin Ji-hoon)

On the 12th, SBS’s new entertainment program’Plaza of Goodness’ broadcasted the conversation between Vice Chairman Jeong and the restaurant business owner Baek Jong-won. Paik Jong-won called vice chairman Jeong and asked for help with the distribution of local agricultural products.

This program develops new menus using local agricultural and fishery products that people don’t know or know but consumes, and introduces them to people to promote consumption. On this day’s broadcast, the taste is not different from ordinary potatoes, but we dealt with’Ugly Potato’, which is discarded because of its ugliness.

Baek Jong-won, who saw about 30 tons