[라이프 트렌드&] ‘Red ginseng tone’ of constant popularity… Sales exceeded KRW 1 trillion for 10 years

Jeong Kwan-jang’s’Red Ginseng Ton’ has exceeded 1 trillion won in sales over the past 10 years. This is an average annual sales of 100 billion won.

KGC Ginseng Corporation announced that 1 million sets of red ginseng tons were sold last year, and accumulated sales over the past 10 years exceeded 1 trillion won. It is the second largest sales record following Jeong Kwan-jang’Red Ginseng Tablet’.

Jeong Kwan-Jang Red Ginseng Tone is one of the representative health functional foods of KGC Ginseng Corporation that harmoniously adds traditional ingredients to red ginseng. It is a complex oriental medicine liquid pouch brand that combines various herbal ingredients with red ginseng concentrate as its main ingredient, and is regarded as a representative staple of Jeong Kwan-Jang, which has been steadily loved for nearly 30 years since its launch in 1993.

In particular, it was found that about half of the total sales of red ginseng ton is sold on holidays including New Year’s Day. It is convenient to consume in a liquid pouch formulation that everyone of all ages love. In addition, it is popular as a gift because it adds a luxurious package to the appropriate volume.

With the recent product renewal, the price has been frozen, but it has emerged as a representative gift product that satisfies the’persimmon ratio’ while increasing the content of three precious mushrooms (white agaric, shiitake, and roe deer mushroom) twice compared to the previous one. Last Chuseok, Cheong Kwan-Jang was the most preferred product among customers. As the Kim Young-ran Act was temporarily eased on this Lunar New Year holiday,’red ginseng tone gold (160,000 won)’ sold a lot below the maximum gift limit.

Jeong Kwan-Jang’s’Red Ginseng Tone Gold’ is a product that combines various vegetable ingredients such as jujube, angelica and mushrooms as the main ingredient of 6-year-old red ginseng concentrate. An official from KGC Ginseng Corporation explained, “Red ginseng tone gold is the first product that has been recognized by the Ministry of Food and Drug Safety for its immune function among products made by combining red ginseng and vegetable ingredients.

If you are not familiar with the deep taste of red ginseng tone gold, there is a softer taste of red ginseng tone. Red ginseng ton contains botanical ingredients such as peony, cham-dang-gwi, hwanggi, and cheonggung in the 6-year-old red ginseng concentrate, and even consumers who are new to red ginseng can consume it without a big rejection.

‘Red ginseng tone cheong’ for neck health is also popular in spring. ‘Red Ginseng Tone Cheong’ is a product obtained by adding 6-year-old red ginseng concentrate as the main ingredients, such as tokomari, maekmundong, milk white blood, and bellflower. As it contains herbal extracts, consumers can feel the refreshing sensation in their throat when ingested.

Jeonggwanjang red ginseng uses only ginseng harvested from 100% contract cultivation under the strict and strict management and supervision of Ginseng Corporation from soil selection to harvesting. The safety inspection of more than 290 items is carried out seven times over a period of 8 years from the raw material management stage to the manufacturing and product completion stage. These efforts have earned the trust of consumers and have consistently maintained the undisputed No. 1 in the domestic health functional food market.

The history of KGC Ginseng Corporation’s flagship brand,’Jeong Kwan Jang’, dates back to 1899, the 36th year of King Gojong of the Korean Empire. Since the establishment of the royal family Samjeonggwa (蔘政課) in the late Joseon Dynasty, it has continued the tradition of Korean ginseng for more than 120 years. As Korea’s representative Korean ginseng brand,’Jeong Kwan-Jang’, the Korean government, in order to distinguish it from North Korean and Chinese-made products in overseas markets, was given a’Korean government’ to distinguish Korean red ginseng exported overseas such as Hong Kong after the Korean War. The etymology is used to mean’made real Korean ginseng’.

Lee Hong-gyu, head of the brand manager of KGC Ginseng Corporation, said, “The red ginseng ton is a best-selling product that symbolizes the tradition of Jeong Kwan-jang along with the red ginseng tablets. Especially, there are many customers who visit it as a gift on holidays. There are many customers who want to prepare gifts late, and they are selling steadily.”

JoongAng Ilbo Design = Reporter Song Deoksoon 〈[email protected]〉