[디자인정책] Proliferation of digital economy → Design in augmented and virtual reality is also protected: Patent News

▲ New technology image design case © Patent News

Virtual keyboard in the future, Smart bracelet displayed on the wrist, Intelligent car headlights can also be registered and protected as a design..

The Intellectual Property Office “Amendments to the Design Protection Act for the protection of image design 3month 24Passing the Japanese National Assembly paved the way for the protection of intellectual property rights created using digital technology.”High 25Sun said.

Image design is a visually recognized shape·Graphical user interface with colors and combinations of them(GUI)Me icon(Icons), Graphic image(Graphic Images) Say back.

Under the current design protection law, only designs expressed on goods could be registered., The image design itself, which is projected and expressed on an external wall or space using new technology, could not be protected by rights..

Virtual reality due to the recent spread of the digital economy(VR), Augmented reality(AR) As product launches using new technologies such as these are gradually increasing, the importance of designs implemented with these technologies is also increasing., The industrial scale is also growing..

According to the Korea Institute of Design Promotion, 2018The economic value of the year design 124.3Trillion won, AR·VR, Internet of Things, etc. 18The economic value of design with new technology in each of the key industries 2019 According to the industrial design statistics survey, 17.2It is estimated to be trillion won.

In this situation, This revision of the law not only contributes to strengthening the digital design competitiveness of Korean companies, but also has great significance in that it is the first legalization for digital economic support in the field of intellectual property..

The protection of image design rights contributes to securing the design competitiveness of companies as a legal support for Korean companies to advance into overseas markets as Korean companies usually apply for design rights in Korea first and then apply for the same design abroad.

▲ Image design protection explanatory material image © Patent News

The main content of the revised law is to protect the image design itself by establishing the definition of image design., Online image design(on-line) Use transport(practice)Defined as an act, Offline, such as trading in the market(off-line)It is to expand the concept of use of design, which was recognized only in the Internet, to provide it on the Internet..

Revised Design Protection Act2pharmacy2of2According to, ‘burn‘Is a figure expressed in a digital technology or electronic way·Appliance as symbol(器機)It is used to manipulate or exert a function.

Mok Seong-ho, Director of Trademark Design Examination at the Intellectual Property Office “With the recent rapid digital transformation, the competition for preemption of new technologies is getting fiercer., The protection of image design is expected to be a cornerstone for the development of the digital design industry as the first efforts of the JPO to establish a digital intellectual property system have come to fruition.”Said.