[뒷북비즈]Apple proposes collaboration with Hyundai Motor Company… Will it shake the future car industry at once?

Cooperation with Hyundai Motors with the highest level of manufacturing capability

Simple consignment production is not attractive for Hyundai

Possibility of success in high value-added cooperation such as autonomous driving

Global’Big Tech’ Apple proposed to Hyundai Motor Group to cooperate on self-driving electric vehicles. When cooperation with the world’s best tech company, Apple, Hyundai Motor (005380)The group is more likely to take the lead in the future car sector. In particular, if the’Apple Car’ combined with the Hyundai Motor Group’s electric vehicle platform E-GMP becomes a reality, the perception of the electric vehicle market led by Tesla is expected to change.

On the 8th, Hyundai Motor Group announced on the 8th that “there is a discussion on Apple’s proposal,” and that “there is no decision yet at the initial stage of the negotiation. The fact that Apple has proposed future car cooperation is in itself acknowledged. If the cooperation is successful, Apple can establish a foothold to catch up with Tesla, which dominates the electric car market, early. As a Hyundai Motor Group, it can establish a full-fledged position as a future car company.

Kim Jin-woo, an analyst at Korea Investment & Securities, said, “Hyundai Motor will be an attractive cooperation target for Apple as it has vertically integrated automobile manufacturing and possesses eco-friendly car technology. It can be a deal.”

Interest in the form of cooperation between the two companies is attracting attention as the news that Apple, which has turned the global auto industry upside down only by rumors about its entry into the future car industry, has proposed cooperation to the Hyundai Motor Group. According to industry sources, Apple’s proposal for cooperation in preparing to advance into electric and autonomous vehicles is analyzed because it coveted Hyundai Motor Group’s outstanding manufacturing capabilities. Hyundai Motor’s manufacturing technology has been wooed by global companies preparing for new business. At the time of signing an urban air mobility (UAM) business cooperation agreement with Uber last year, Uber CEO Dara Kozroshahi said, “Hyundai Motor’s large-scale manufacturing capabilities will bring great progress to Uber.”

Hyundai Motor Company President Jae-won Shin, who moved from the highest position in the NASA to head of the UAM division of Hyundai Motors, also said, “Considering its outstanding large-scale manufacturing capabilities, it is highly likely that Hyundai will become a leader in the UAM market.” The quality and productivity of the Alabama plant in the US, based on Hyundai Motor’s manufacturing technology, is the world’s best.

In addition, the E-GMP platform, which is applied to the electric vehicle brand Ioniq from this year, is expected to take the Hyundai Motor Group’s future car manufacturing technology to the next level. It means that it has the ability to create an’Apple Car’ or’Aika’ at the level that Apple wants. Initially, it was observed that in the industry, Apple would entrust vehicle manufacturing to Canadian auto parts maker Magna and Taiwanese Foxconn, which commissioned iPhones. However, considering the proposal for cooperation with Hyundai Motors, it is possible to analyze that the technology of Hyundai Motor Group, a vertically integrated specialized automobile company, would have been highly appreciated.

If the two companies join hands, it is expected that a joint venture in the core technology fields of future vehicles will be achieved, rather than a simple vehicle manufacturing cooperation. For Hyundai Motor Group, which dreams of becoming a leading company in the future, there is no reason to cooperate only with simple consignment production, no matter how Apple is. It is in the same vein that Foxconn, which produces large-scale iPhones, does not have a high value.

For this reason, cooperation is expected to take place only when there is something to be learned in the field of high added value and in the field of advanced technology. Tae-bong Ko, head of the research center of Hi Investment & Securities, said, “From the perspective of the Hyundai Motor Group, which dreams of becoming the leader of the non-Tesla camp, it is not in good shape to go to the Foxconn model. “We need a strategy to take it.”

If the cooperation is successful, the companionship of autonomous driving technology or battery field will be predicted. Among the core technologies in the field of autonomous driving: recognition (sensor), judgment (calculation), and control (execution), Apple is known to have strengths in recognition and judgment. Hyundai Motor Group is accumulating high technology in the control field by establishing a joint venture with the American company Aptiv. It means that the’sum’ between the two companies is correct because Apple’s perception and judgment results can be accurately performed through control technology. “Hyundai Motor Group can get ideas in the field of cognition and judgment through cooperation with Apple,” said the head of the center. “It will be possible to connect with Apple’s operating system and big data.

The possibility of cooperation in the battery field is also raised by some. Due to the growing demand for batteries and the possibility of rising prices, automakers are accelerating their internalization of the battery business. Albert Beerman, head of the Hyundai Motor Group’s R&D headquarters, said at a conference held earlier last month that “we are ready to become a battery manufacturer and are also researching solid-state batteries.” Apple is also developing a unique battery system with a’monocell’ method, Reuters reported.

However, the lack of contact with the lithium iron phosphate (LFP) method, which is known to be promoted by Apple as its main battery, is an obstacle. The level of battery technology of Hyundai Motor Group is still unknown. In this case, cooperation in the battery field is expected to be possible to design the internal structure of an electric vehicle.
/ Reporters Park Han-shin and Kim Neung-hyun [email protected]

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