[동영상] Lexus celebrates its 20th anniversary in Korea Launched’New LS 500, LS 500h’…”The origin of Lexus”

[동영상] Lexus celebrates its 20th anniversary in Korea Launched’New LS 500, LS 500h’…”The origin of Lexus”

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Further improvement of quietness and comfortable ride, the DNA of’LS’

Lexus Korea officially launches the flagship sedans’New LS 500′ and’LS 500h’ and goes on sale in earnest.

The’New LS’ is a model with improved quietness and comfort, and improved marketability by reinforcing preventive safety technology and convenience specifications.

[야스시 무토 / 렉서스 LS 치프엔지니어 : 1989년 탄생 당시 렉서스를 위해 만든 자동차가 바로 ‘LS’입니다. 이 차가 렉서스의 원점이라는 생각으로 말이죠. 운전석은 기존 모델보다 좀 더 신경 써 개발했습니다. 운전자가 드라이빙을 마음껏 즐길 수 있고, 만끽할 수 있도록 개발했습니다. 의전차량으로 사용하는 경우도 고려해 ‘LS’만의 노하우를 통해 뒷좌석의 거주성도 향상시켜 멀티 유스(MULTI USE)한 차량으로 완성했습니다.]

The flagship’s unique presence is revealed by headlamps emphasizing the’L’ shape, which is Lexus’ signature spindle grille, on the low center of gravity vehicle body through the GA-L (Global Architecture–Luxury) platform.

The front grille, emphasizing its profoundness, leads to a side silhouette reminiscent of a four-door coupe.

The rear seats for comfort are also featured. In the platinum specification, an ottoman seat that reproduces the comfort of the first class of an aircraft is applied, and it also provides a refreshing (massage) function including wide legroom and a heating function.

The exterior color provides a total of 10 colors, including a silver color called’Lunar Luster’, a new color with the concept of’moonlight’.

The front seats are designed to focus on driving, and the rear seats are designed for’the pleasure of driving’, while the rear seats reproduce the comfort of the aircraft’s first class applied to the platinum specification, pursuing the’best comfort’.

[타케무라 노부유키 / 렉서스코리아 사장 : 렉서스는 브랜드를 구성하는 가장 핵심적인 과제인 ‘CUSTOMER FIRST’를 최우선으로 하이브리드를 비롯한 전동화 전략을 통해 더 매력적인 상품 그리고 감동을 전하는 서비스를 제공하는 브랜드로 성장해 나가고자 합니다.]

With the announcement of the’New LS’ in the 20th anniversary year in Korea, attention is focused on whether it can leap forward as a Lexus brand that conveys more attractive products and impressions.

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