[대중문화 오지날] Comfort from Brave Girls running in reverse

Brave Girls’Rolin’, 4 years after the release of the sound source, to the public’s interest and to the top chart

‘Ojinal’ is a combination of’Original’ and’Ojirit.’ Based on humanism, we try to see popular culture with a warm gaze. It may be a criticism such as’Oh Jin’ that is different from the will of the creator or the person concerned, so it also contains a meaning to seek understanding.

[강대호 칼럼니스트] ‘Reverse driving’ means running in a direction opposite to a specified direction on the road. If you encounter a reverse-driving vehicle on a highway, it can lead to a fatal accident. Even in the music industry, reverse driving means an event that the media pays attention to. However, it is an event that the musicians and fans who drove backwards welcome.

In the music industry, there is little reaction when a sound source or a record is released, but when it becomes popular after a long time, it is called reverse driving. It may be months after a long time here, but more often it means many years.

This is the reverse run of’BraveGirls’. ‘Rolin’, which was released four years ago by these four female idol groups, is attracting new attention. A few weeks ago, it gradually made word of mouth through YouTube, and now it has reached the top of the major album charts.

At noon on the 11th, Brave Girls”Rolin’ was ranked first on all music charts such as Melon, Genie, and Flo. In the case of Melon, it is said that it is unusual for the girl group to be ranked #1 on 24Hits after the chart reorganization.

What’s Happening to Brave Girls

There was a YouTube recommendation algorithm in the background of Brave Girls’ reverse driving. The YouTube recommendation algorithm refers to the process of continuously exposing content that users are interested in. Brave Girls”Rolin’ was exposed to YouTube users using this algorithm and recorded over 4 million views.

However, one video played a big role in’Rolin’ riding the algorithm. On the 24th of last month, a YouTuber posted a video called’Brave Girls_Rolin_Comment’ on his channel. This content was a compilation of witty comments on the stage video of Brave Girls”Rolin’, who performed the consolation performance of the military base.

Various comments such as “If the takeover goes well, it’s 2019, but it’s crowded”, “I’ve been handed over by the senior”, “Look at the dirt,” and “If you play this in the war, you won the war.” It was a vowel.

By the way, this video called the clicks and clicks of YouTube users, and finally, the YouTube recommendation algorithm was selected. Eventually,’Rolin’ took the top spot on major music charts.

There was a feeling of desperation. I remembered EXID, who went to stardom by driving backwards at the choice of YouTube users. This female idol group didn’t see much interest in the early stages of their debut, but only a few years later, it was re-examined through the’up and down’ video on YouTube. After that, EXID became a popular girl group and enjoyed that honor for many years.

Brave Girls, which has emerged as a new reverse driving icon, is attracting attention that was unimaginable just a few days ago, as EXID did. It is scheduled to appear on SBS’Running Man’, a measure of popularity among celebrities, and will also appear on tvN’s’You Quiz on the Block’, a measure of issues. Of course, all music broadcasts are expected to appear, and there is news that advertisement requests are being gathered.

Implications and comfort of reverse driving

There are musicians who are sometimes suspicious of the public for their intentional reverse driving. It aims to run backwards in an unusual way, such as hoarding. However, this Brave Girls’ reverse run is a result obtained purely from the power of the public. So the process feels more beautiful.

What’s even more significant is that they didn’t do marketing and publicity by pouring money for this reverse run. I have seen a lot in the public art world that money can gain public attention for a while, but it is difficult to get support and love.

In particular, the entertainment industry has shown the appearance of canceling or disbanding the contracts for the artists or teams affiliated with if the investment is not obtained or the possibility is not seen.

But the company that Brave Girls belongs to was a little different. It is said that he has been watching Brave Girls for over 10 years, including when he was a trainee. He said that he has endured by trying various concepts by changing the composition of the members inevitably.

If it had been a different company, I wondered if the company could have supported the unpopular female idol group for more than 10 years, whether it had a lot of money or less. So, the company that has kept it for 10 years without the performance of popularity and sales and the members who have not given up on the path of idols have been revered.

I wasn’t the only one who made me feel better after hearing these news. There were quite a few SNS acquaintances who were happy with the news of Brave Girls. What they say in common is that “their running backwards gave me comfort.” After a long wait, she saw the hope of success and was comforted by the tears. Of course, not everyone will succeed just because they wait long enough.

I searched for Brave Girls. They debuted in 2011. So, when I was a trainee, I had over 10 years of experience. It was about the age of 30, so it was a group closer to the middle of the world than an idol. So, after 10 years of obscurity, it is now known.

When I saw an interview with one member, it was said that it was going to be disbanded in a few days. If someone hadn’t uploaded the video to YouTube, or if someone hadn’t clicked on the video, Brave Girls was almost recorded as one of the many idol groups born and disappeared. Remembering only those who remember someone.

There are no stars that shine forever

Most celebrities don’t have a long lifespan. Especially for idol groups. As there is a saying, ‘7 years jinx’, there are many cases of scattering without exceeding 7 years, or only some popular members personally continuing their celebrity activities.

And there are many celebrities who suddenly pop up and quickly lose. In the past few years, I’ve seen examples of celebrities shining brightly, re-examined in entertainment programs. How many people are interested in what they are doing now?

Even today, the news of Brave Girls is coming up as a major news in the entertainment media. Now, the members of the Brave Girls probably feel like walking on the clouds. They will be enjoying the cheers of the moment because they have tasted a lot of bitterness through long ignorance.

However, I believe they will not get drunk on the popularity they are now. And they will know that the public is like a palm. The public who are like palms who don’t know when they will turn over.

The comfort I got from the Brave Girls’ reverse run is really warm. I want the public to remember their subtlety for a long time.

Kang Dae-ho columnist[email protected]
Copyright © Opinion News Unauthorized reproduction and redistribution prohibited