[단독] Shall we move to the home stadium of Shinsegae Baseball Team,’Incheon → Hwaseong’?… Shinsegae’No practical work’

What is Shinsegae Vice Chairman Jeong Yong-jin’s’Hansu of God’?

On the 23rd, Shinsegae Group signed a main contract to acquire SK Telecom and SK Wyverns. As Shinsegae Vice Chairman Jeong Yong-jin has chosen’Hwaseong International Theme Park’ as a future food business and continues aggressive investments, it is predicted that the baseball team will move from Incheon to Hwaseong.

On January 26, Shinsegae Group announced that it would acquire the SK Wyverns baseball team from SK Telecom. Shinsegae Group paid a huge amount of 135.2 billion won for the acquisition of the baseball team.

Shinsegae’s acquisition of the baseball team was a decision amid a heavy blow to the offline distribution industry due to Corona 19, so the industry’s interest was great. This is because the profit structure deteriorated as professional baseball itself did not play well last year.

However, Vice Chairman Jeong Yong-jin is known to be expecting a synergy effect after the acquisition of the baseball team.

Shinsegae said, “Most of the baseball fans are in great agreement with the customer base who use the online market,” and said, “If you combine Shinsegae’s new shopping culture with’joy’ to those who visit the baseball field, you will be able to become a’fan of the new world’ I did,” he explained.

For this reason, it is expected that a large number of Shinsegae offline retail stores such as Starbucks, E-Mart, and Electro-Mart will enter Shinsegae’s baseball field.

However, it is known that the industry will come up with a reverse idea of’entering’ the baseball field in an experiential complex theme park above all else. That is, you can build a dome stadium in’Hwaseong International Theme Park’. This is because the baseball field can be put in a complex theme space to gather the effect of baseball fans and tourists.

Japanese professional baseball team Rakuten Golden Eagles has already tried a similar method and succeeded. Rakuten, which operates Japan’s largest internet shopping mall’Rakuten Ichiba’, has built a large-scale amusement park called’Smile Glico Park’ outside the home stadium of Rakuten Golden Eagles, and an accommodation facility inside the baseball field to present a complex theme park rather than a simple sports facility.

It is also worth noting that Vice Chairman Jeong Yong-jin said in the past, “Competition in the distribution industry can be a theme park or a baseball field.”

This prediction is somewhat correct. The business purpose of the certificate of all registered matters of Shinsegae Hwaseong Co., Ltd., a Hwaseong theme park business operator, is to operate all types of leisure facilities, including tourist accommodation facilities and campgrounds, various stadiums, theme parks, zoos, medical and health services, and casinos.

Hwaseong International Theme Park is the largest project in Korea with a total project cost of 4.57 trillion won and the eastern site of Songsan Green City in Sinoe-ri, Namyang-eup, with a scale of 4,89,100m2 (1,270,000 pyeong). Construction started this year and aims to open the first theme park in 2026 and the entire facility in 2031.

At the Hwaseong International Theme Park Vision Declaration Ceremony in November 2019, Vice Chairman Jeong Yong-jin said, “We will create a theme park that has never existed in the world by pouring out all the business capabilities of Shinsegae Group.”

According to this vision, the observation that the baseball team acquired by Shinsegae will also move their homeland to Mars and build a nest is gaining credibility.

An official who is familiar with the situation on the Shinsegae side said, “I know that the creation of the complex theme park that Vice Chairman Jeong Yong-jin has brought so far will be completed by the acquisition of the baseball team,” he said.

An expert in the distribution industry said, “Hyundai Department Store will open’The Hyundai Seoul’, a large-scale complex facility in downtown Seoul on the 26th. Is showing.” He added, “It will be a natural step for Shinsegae to combine it with a theme park in order to increase synergy after the acquisition of the baseball team.”

Regarding the relocation of the Shinsegae Baseball Team, a Shinsegae Group official refuted to this magazine, saying, “The transfer is unfounded,” and “The ballpark will never be built even after 20 years in Hwaseong International Theme Park.”