[단독] Samsung-led 8K alliance, unauthorized use of LG OLED image website

Input 2021.01.14 17:22 | Revision 2021.01.14 17:33

It was confirmed on the 14th that the 8K Association, led by Samsung Electronics, used the image of LG OLED on the main screen of the homepage without permission. The booth image installed by LG Electronics at the CES 2018 site was used on the main screen. LG Electronics is not currently participating in the 8K alliance. LG Electronics said, “We are reviewing the law to see if there is any infringement of intellectual property rights.”

The 8K Alliance is using a wave-shaped display panel picture on the main screen of the homepage. This image is exactly the same as the’Organic Light-Emitting Diode (OLED) Gorge’ that decorated the main booth of LG Electronics at CES 2018, the world’s largest information technology (IT) and home appliance exhibition held in 2018. Dozens of OLED displays above the sunset clouds express a magnificent gorge like a Grand Canyon, so it got this name.

The 8K Alliance was formed at CES 2019 to spread the 8K TV ecosystem, led by Samsung Electronics, and has been active until now. At the beginning of the launch, TV makers such as TCL and Hisense in China, Panasonic in Japan, and AUO, a display panel manufacturer in Taiwan participated, starting with Samsung Electronics, but the number of members has increased to 30 companies.

At one time, Silicon Works, an affiliate of LG Group’s semiconductor division, submitted an application to participate in the 8K Alliance, but suddenly canceled the application. So far, LG Electronics and the 8K alliance do not have a proper contact point.

Earlier, LG Electronics and Samsung Electronics had a conflict over 8K TV quality. In 2019, LG Electronics held a demonstration at the IFA 2019 site, Europe’s largest home appliance exhibition, saying, “Samsung’s quantum dot light-emitting diode (QLED) TV is not 8K by standard specifications.

Samsung Electronics also held a press demonstration on the same day to fight back. At the time, Samsung said, “LG’s 8K TV is a TV that is not ready to have a broken screen,” and said, “The standard LG has a problem with is not a measure related to quality.”

The industry is embarrassed about the image theft by the 8K Alliance, given that the two companies are in a’ang-suk’ relationship. An industry official said, “I don’t know why the 8K Alliance used the image of LG Electronics,” and said, “The pride of Samsung Electronics, the head of the association, will not allow it.”

This is not the first time image theft related to LG Electronics OLED. At this year’s CES, the image of a rollable TV introduced by LG Electronics two years ago was written at an online media conference held by Skyworth of China.

On the 13th, the company’s OLED products will be introduced from about 9 minutes of the 25-minute’SKYWORTH OLED Journey’ video posted on the CES homepage, the second rollable The product introduced as OLED is the photo of the LG Signature OLED TV R that was previously distributed as a press release by LG Electronics.

It is believed that Skyworth did not use this photo with permission from LG Electronics, but took it without permission. Skyworth also slightly erased the LG signature lettering displayed in the material photo at the time. However, interpretation is divided as to whether Skyworth introduced that it developed the corresponding rollable OLED or whether it used the image while explaining that it will release it in the future.

In this regard, LG Electronics is in a position to respond strongly. A company official said, “LG Electronics is the only global TV maker to commercialize rollable OLED TVs,” and said, “We will strongly respond to unauthorized image theft.”