[단독] Louis Vuitton raised the price again in a month… 7-10% increase

Input 2021.02.23 18:09

After a 20-30% increase in January, the price was also raised this month.
Petit Sakpla Monogram 1.76 million won, Nano Speed ​​rose to 1.62 million won

French luxury brand Louis Vuitton made a second price increase in a month.

According to the retail industry on the 23rd, Louis Vuitton increased the price of some bags by 7-10% on the day. The Petit Sakpla monogram rose from 1.62 million won to 1.74 million won. For Nano Speedy and Nanono, the increase was increased from 1.47 million won to 1.62 million won. These bags have become popular with consumers for their small and cute designs.

This is the second price increase this year. At the beginning of last month, Louis Vuitton increased the price of popular bags such as the Multi Pochette Accesua by 20-30%. In March and May of last year, the company also raised product prices by 3-5%. As to the reason for the price increase, Louis Vuitton said it was.

Luxury companies have increased prices 1-3 times a year around the spring and autumn of weddings. However, in recent years, the rate of increase is increasing. It is interpreted as the result of a desire for shopping in Korea by luxury families who were unable to travel abroad due to the coronavirus infection (Corona 19).

About 100 consumers flocked to the major department store luxury stores the reporter visited. A department store luxury brand store official said, “In the past, when the price of a luxury product was raised, the atmosphere was rising, but recently, the price of each luxury brand is increasing.