[단독] KT, GV70 followed by Tesla with Genie Music… Full-scale connect car

Contract will be signed during this month

Part of the connected car contract in 2017

Hyundai Motor Company, Renault Samsung, Mercedes, etc.

‘Tesla Model Y’, the second electric SUV on display at the Tesla Gallery on the 1st floor of Lotte Department Store, Yeongdeungpo, Seoul /Photo provided by Yonhap News

KT(030200)Following Genesis, Tesla will also be equipped with Genie Music. This is part of a connected car (car with communication technology) signed in 2017. KT is a Mercedes-Benz, Hyundai Motor (005380), Renault Samsung and Tesla are also planning to accelerate the development of connected car services.

According to the industry on the 14th, KT will sign a contract to apply the connected car Genie Music streaming service to Tesla’s model this month. When the contract is signed, you can automatically listen to music without connecting a smartphone or tablet PC to the Tesla vehicle via Bluetooth.

Previously, KT signed a contract with Tesla in 2017 to build KT’s communication network with the goal of connecting car service. The goal was to implement Tesla’s telematics in Korea based on KT’s 5th generation (5G) communication network. Telematics refers to collecting and providing traffic information in both directions by introducing a communication system between vehicles or between vehicles and road infrastructure (V2X) in the transportation system.

Next, Tesla launched the Model S (90D) electric vehicle in the domestic market in 2017 and selected KT as a location information service partner. At that time, KT Chairman Hwang Chang-gyu met with Elon Musk, Chairman of SpaceX and Tesla CEO, at SpaceX headquarters in California, USA to discuss cooperation in autonomous driving and smart energy business based on 5G. As a result, Tesla Korea reported as a telecommunications service provider last year when the government eased regulations on the Telecommunications Business Act and started preparing for the connected car service. Following Genie Music, KT and Tesla are expected to expand the connected car business, including the development of internal communication chips and SIM cards, and’Gi Genie’, a voice recognition artificial intelligence (AI) service.

In addition, KT is developing a connected car service with Mercedes, and last year, it signed a contract to provide the next generation connected car service to Renault Samsung. In addition, KT and Hyundai Motor Company are providing vehicle control services through artificial intelligence-based voice recognition such as remote start and location guidance linked to’Gi Genie’, and Benz’s The New S-Class uses KT’s network and maps It is providing’Mercedes Me Connect’ service. In addition, KT plans to apply the Genie Music streaming service developed based on the connected car service to Hyundai Motor’s Genesis GV70, and expand the targets sequentially, such as G80 and GV80.

With full-scale cooperation between KT and Tesla, the connected car war between domestic automakers and mobile carriers is expected to intensify. SK Telecom (017670)Is developing a 5G connected car’T5′ with BMW, and LG Uplus has signed a connected car partnership with Techmahindra, an affiliate of Ssangyong Motor’s parent company Mahindra Group and a global IT company.

An industry insider said, “KT will secure customized infotainment functions for each customer by mounting the Gig Genie on Tesla. It is expected that the business will expand in earnest starting with infotainment technology, the core of connected cars.”
/ Reporters Park Si-jin, Park Ho-hyeon, and Ji-hyun Ji-hyun [email protected]

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