[단독] Hyundai Motor Company establishes a joint venture with Google to develop driverless car service

Input 2021.04.02 10:05

Hyundai Motor Company (005380)Established a joint venture with Google, an American big-tech company, to jointly develop vehicle services to be mounted on autonomous vehicles.

According to the automobile industry on the 2nd, Hyundai Motor Company recently made an alliance with Google to pursue such a plan. An official familiar with the Hyundai Motor and Google negotiations said, “After spun off one of the headquarters of Hyundai Motors, Google invests in this headquarters to form a joint venture.” I will develop it,” he said.

Vehicle service refers to in-vehicle content for passenger convenience. For example, the’My Genesis’ mobile application (app) of Hyundai’s premium brand, Genesis, notifies the vehicle inspection cycle based on the vehicle’s driving record. In addition to vehicle inspection, it is a field that is expected to develop various contents such as watching movies and shopping like smartphone apps.

The key to vehicle service development is driving data. This is because driving data can be used to create customized services aimed at individual drivers. Hyundai Motor Company plans to share key data with Google instead of borrowing Google’s software development capabilities in this alliance. It is to realize a more advanced vehicle service than now through a joint venture.

31st of last month Hyundai Mobis (012330)At the Yongin R&D Center in Gyeonggi-do, Gyeonggi-do held the’Hyundai Mobis Strategy and New Technology Presentation Conference’ and introduced the concept cars’Mvision X’and’Mvision Pop’. In this concept car, you can watch movies or sports by turning the car window into a 360-degree screen, or you can wirelessly steer through a smartphone sensor.

Professor Lee Ho-geun of Daedeok University (Automotive Department) said, “It is expected that in 5-6 years, there will be an era in which vehicle occupants play a movie in the car and shop or browse the Internet.” He said, “There are endless vehicle services that can be created by analyzing driving data.”

Until three to four years ago in the automotive industry, many companies joined hands to develop autonomous driving technology. Ford-Intel alliances and Daimler-Nvidia alliances are representative. However, in recent years, not only autonomous driving, but also alliances in other fields are increasing. The Hyundai Motor-Google partnership focuses on developing content for passengers to consume in vehicles such as autonomous vehicles. As the autonomous driving technology has reached a certain stage of completion, the total length of the automobile and tech industry is expanding.

The partnership between Hyundai Motor Company and Google is believed to be the first large-scale project of the’Jeui Line System’. At the general shareholders’ meeting of Hyundai Mobis on the 24th of last month, as honorary chairman Chung Mong-koo dropped the last remaining registered director, the automobile industry believes that the’MK system’ has ended and the’Era of Justice Line’ has begun in earnest.

This project is separate from Kia-Apple’s’Apple Car Project’. This is because if you only pursue alliances with specific companies, you may fail to preoccupy the future car market due to a breakdown in negotiations. Hyundai Motor’s management believes that it must preempt the future car market by trying alliances with several big tech companies. In a public announcement in January, Hyundai Motor Group said, “We are receiving requests for cooperation in joint development of self-driving electric vehicles from a number of companies.”