[뉴스핌 라씨로] Hyundai and Kia’s mixed stock prices after the collapse of the Apple Car collaboration rumors, why?

[편집자] This article was first released on March 24 at 1:45 pm on the investment service’Newspim Laciro’, which is analyzed by AI.

[서울=뉴스핌] Reporter Baek Ji-hyun = After the Apple car collaboration issue earlier this year, the stock prices of Hyundai Motors and Kia Motors are showing a mixed trend. Kia Motors jumped about 6% on love calls from institutions and foreigners while Hyundai Motor Company moved sideways for about a month. In the market, ahead of the release of the report card for the first quarter of this year, it is analyzed that the buying trend is driving more attractive Kia Motors in terms of earnings momentum.

According to the Korea Exchange on the 24th, Kia Motors’ stock price rose 6.0% from 78,000 won on February 23 to 83,500 won on March 23. At the beginning of this year, Kia Motors was pointed out as an Apple Car collaboration partner, and the stock price once exceeded 100,000 won, but dropped to 75,000 won when the news that the collaboration had collapsed. However, it started rebounding from the end of February and recovered to the 80,000 won level again.

Mostly, love calls from foreigners and institutions poured out. During the same period, foreigners bought 78.1 billion won, and institutions were worth 136.1 billion won.

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On the other hand, Hyundai Motor Company is struggling. Hyundai Motor Company fell 7.3% in one month, reaching 226,000 won based on the closing price on the 23rd. Rather than recovering the stock price, which fell to 230,000 won after the Apple Car cooperation collapsed, it is increasing its decline. During that period, foreigners and institutions sold 204.7 billion won and 1736 billion won, respectively.

In the market, the background of Kia Motors’ share price recovery is the lower price burden compared to Hyundai Motors and expectations for solid quarterly earnings. In the case of Hyundai Motors, an earnings shock is expected due to a decrease in sales volume. According to KB Securities, Hyundai Motor’s operating profit in the first quarter is expected to reach 1.2 trillion won. This increased 39.7% year-on-year, but is 21.5% less than the market consensus (1.537 trillion won).

Despite the base effect, the number of units sold outside of China in 1Q11 is expected to increase only 1% YoY. Kang Seong-jin, a researcher at KB Securities, said, “Due to the cold wave, sales in the US have been sluggish and domestic sales have increased more slowly than expected despite individual consumption tax cuts.”

Kia Motors also saw a decrease in sales, but improved sales mix as sales of high-margin models increased. According to KB Securities, Kia Motors’ 1Q operating profit is estimated to increase by 167.3% YoY to KRW 1.18 trillion. This exceeds the market consensus (KRW 1.67 trillion) by 11.3%.

Kia Motors’ contribution profit per vehicle surged 15% last year, and is expected to continue to increase this year. Contribution profit refers to the operating profit that increases when an additional car is sold. Researcher Kang analyzed that “the tendency of consumers to adopt safety (ADAS)-related options such as Drive Wise will remain high, and the US incentives are falling below $3,000 per unit, and the effect of new cars in the US market continues.” .

In addition, it is analyzed that Kia Motors’ electric vehicle-related momentum remains alive despite the collapse of the Apple Car collaboration. Kia Motors changed its company name to’Kia’ at the last shareholders’ meeting and announced its growth as an electric vehicle specialized company through the mid- to long-term plan’Plan S’.

Expectations for the success of EV6, the first E-GMP-based electric vehicle model in the second half, were also reflected. Prior to this, Kia will reveal the exterior of the EV6 through video and will open the entirety on the 30th. The expected release date is this July. E-Best Investment & Securities researcher Yoo Ji-woong predicted, “Following Hyundai Motor’s successful initial reaction of the Ioniq 5, Kia’s E-GMP-based electric vehicle model is also expected to see great potential demand. Overall, strong electric vehicle sales momentum will occur in the second half.

However, there is a concern that the problem of supply and demand for semiconductors for vehicles may act as an additional variable. In the wake of a cold wave in Texas in the US, a shortage of automotive semiconductors occurred, and a fire at the Renesas plant in Japan, the second largest market share in the global market, is expected to prolong the production disruption of automotive semiconductors. Lee Hyun-soo, a researcher at Yuanta Securities, said, “Global automakers are moving toward production cuts due to the supply and demand of semiconductors for vehicles. Hyundai and Kia have not made any production cuts until now, but if production cuts are inevitable in the first half of the year, the performance could be affected.” .

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