
Heungkuk Life Insurance was in trouble because it was unable to resolve the controversy over the abuse of sisters Lee Jae-young and Da-young Lee. On the right is the art work “Hammering Man” installed in Heungkuk Life Insurance Building. IS photo
Maybe it started in August 2017. Kim Yeon-kyung, who was active in the overseas league at the time, joined the national team for the 19th Asian Women’s Volleyball Championship. He told reporters before leaving the country, “Lee Jae-young should have been in this tournament. I heard that my team (Hungkuk Life Insurance) has played all the matches and even trained, but I was left out of the national team. Isn’t it that you’re going to play only important competitions?”
Kim Yeon-kyung, the national team ace, publicly discussed the youngest member Lee Jae-young’s name. Because of Kim Yeon-kyung’s straightforward speech, it looked like a’sniping’, and Kim Yeon-kyung’s message was close to’resistance’. He criticized the’Gold Spoon Junior’, who is thoroughly protected by his team, using the power of the media.
Lee Jae-young cried through an interview saying, “I’m also frustrated. I thought that going to the national team would only give me a burden because I was in rehabilitation training.” Heungkuk Life Insurance Director Park Mi-hee also defended Lee Jae-young. Then, Kim Yeon-kyung said, “I was talking about the necessity of the representative player management system. It was applicable not only to Lee Jae-young, but also to all players including myself. After delivering enough messages, Kim Yeon-kyung gently resigned. The conflict between the two was sealed’superficially’.

Heungkuk Life Insurance recruited Lee Da-young, who obtained a free agent (FA) qualification from Hyundai E&C last year. He is Lee Jae-young’s twin brother. The voices of concern were high when the people who were called’super twins’ who played for a team since childhood reunited in the pro. The reason that the sisters play for one team is because the risk is too great.
The fact that the setter (Da-young Da) and Left (Jae-young Lee) who raised the ball were sisters was a sensitive issue. After that, as Kim Yeon-kyung declared his return to Korea and returned to Heungkuk Life Insurance, the primary team, the functional relationship became more complex. Everyone watched Lee Da-young’s toss distribution. Even if I raised the ball to my sister, it was a problem even if it was not.
In professional volleyball, no star sisters or siblings played in one team. The same is true for all professional sports. There were quite a few sisters and brothers, but being a teammate in a pro was a burden for each other. The synergy between the two may be great, but volleyball is not a two-man game.
Heungkuk Life Insurance is willing to accept this risk. Heungkuk Life’s lineup, consisting of Kim Yeon-kyung, Lee Jae-young, and Da-young Da-young, was called’Heung Vengers’. As expected, Heungkuk Life was the sole leader in the V-League women’s division. Heungkuk Life, drunk with excitement, passed several signals that had been detected so far.

In December of last year, Lee Da-young posted on his social media posts such as “Eating Age”, “Eating Gap”, and “I’ll Explode Everything.” Volleyball players as well as fans were guessing that Lee Da-young’sniped’ Kim Yeon-kyung. Kim Yeon-kyung virtually admitted the disagreement, saying, “Internal problems are in any team. It is true that there are internal problems.”
Even afterwards, Heungkuk Life took the lead. Still, they looked at stake. ‘Super Twins’ VS Kim Yeon-kyung’s power relationship seemed to dominate both inside and outside the court. The danger signal rang several times. Heungkuk Life did not know, or pretended not to know.
Eventually, last week, Lee Jae-young and Da-young Lee’s school violence (abusive) broke out. Those who identified themselves as victims of school abuse introduced 21 cases of school violence committed by twin sisters. It was very detailed and terrifying. Lee Jae-young and Da-young Lee also admitted to the incident through handwritten apology.
The school bombing occurred about 10 years ago. It was before I joined the pro. However, it is now that we need to fix this and solve it. Its subject is Heungkuk Life Insurance.

Conflicts within the team, inappropriate social media, and exposure to academia are all connected at a large scale. There was a lot of conflict from the team composition, and the SNS of young players in their twenties should be examined by the club. When Lee Da-young saw an article on social media that looked like a victim, the victims of the abuse were angry.
When the clamors of the victims, volleyball fans, and the resentment of our society spread like wildfire, Heungkuk Life did not take any action. “The twin sisters were very shocked,” he said, and he was wary of being publicized. The facts were easily confirmed, but the club’s position was only released on the 15th (indefinitely suspended).
Was it drunk with the excitement of’Heung Vengers’? Did I hate to miss the achievement of winning? Heungkuk Life Insurance, who failed to hedge the risk in the composition of players, also failed to manage risk. And he delayed the accident. I missed the Golden Time several times. In the meantime, public opinion has deteriorated, making it difficult for volleyball fans to heal the wounds with any compensation.
Heungkuk Life Insurance Volleyball Team (owner Cho Byeong-ik) has been enjoying’beauty marketing’ for a long time. Their present address now is miserable. It is still number one, but has not received support and respect. On the 16th, the mass of’Super Twins’, which grew as it grew, spread to the world through various foreign media including’World of Bali’. The British Daily Mail pointed out that “Korea is a global sports powerhouse, but physical and verbal violence is prevalent.” The French and Japanese media also dealt with hakpok news largely.
Sik Kim Sports Team Leader