[기자수첩] Controversy over the Northeast project of Xiaomi summoned by Joseon Gumasa

[아이뉴스24 서민지 기자] The SBS drama’Chosun Gumasa’ is making the world gobble up. It is because of the’historical distortion’ problem. Although it is said to be a’fantasy historical drama’, it conveys a distorted culture even though it was produced based on real people and history.

At the center of it is the’Northeast Project’ issue. The scene of Chungnyeongdaegun serving Chinese food such as mooncakes, Chinese dumplings, and pidan (saked duck eggs) to foreign priests at a gisaeng house became controversial. It is also pointed out that the gisaeng house is decorated in a Chinese style, and that a lamp does not appear even in the Joseon Dynasty background.

Xiaomi also had a controversy over the’Northeast Project’ last month. This is because the image of Hanbok was uploaded to Xiaomi’s wallpaper store under the title of’China Culture’. The wallpaper store is a platform that allows smartphone users to create and upload wallpaper images, and download and use them for free or for a fee. For content to be uploaded to the store, it must be approved by Xiaomi.

This led to criticism of Xiaomi and further signs of a’boycott’ in Korea. Then Xiaomi immediately issued a statement and said, “The incorrectly labeled explanation on the theme store has been corrected. We sincerely apologize for the confusion.”

The problem was in practical coping. Xiaomi immediately corrected the wrong content, but changed it only to’Culture’, not’Korea Culture’. Although’China’ was excluded, it was not recognized as Korean culture by not adding’Korea’.

At the press conference for the release of the Redmi Note 10 series, which Xiaomi recently held online, there was no mention of the controversy. While sharing the importance of the Korean market and strategies for expanding the Korean market, they revealed their willingness to expand the market, but avoided any issues that could negatively affect sales.

Xiaomi is working tirelessly to establish its position in the Korean smartphone market. In Korea, which is called’the grave of foreign phones’, when manufacturers other than Apple showed a passive appearance, Xiaomi continued to launch smartphones and knocked on the door of the Korean market. However, looking at a series of situations, it seems difficult to find’authenticity’ toward Korean consumers.

Prior to’Chosun Gumasa’,’Queen of Iron Man’ was also controversial over history distortion, but the atmosphere has changed significantly in recent months. Despite the controversy,’The Queen Ironman’ succeeded in box office because the’boycott’ movement was not strong, but’Chosun Gumasa’ received various criticisms and criticisms from the first episode, and even petitions for stopping airing were raised.

For this reason, most companies have stepped out of’stop loss’, such as withdrawal of production support and advertisements one after another in the second time. Thanks to the rise of consumers saying’I can’t wait to see it anymore’, the historical distortion drama was rushing to the point of abolition. In fact, the movement of’boycotting’ an actor who appeared in’Queen of Iron Man’ is also an atmosphere that begins belatedly.

‘Chosun-gu Masa’ side apologized twice, saying, “It was only a setting, and there was no special intention at all,” and “It is an obvious mistake by the production crew that we did not recognize in advance, and we will delete all the problematic scenes.” For the hanbok image, “the wrongly labeled explanation has been corrected”, but it looks somewhat similar to the Xiaomi without the addition of’Korea’.

It should be remembered that if you go over to the’Yuyamuya’ style without proper correction, you can face a bigger aftermath.

/ Reporter Minji Seo ([email protected])

---

---

---

---

---