[기자가 간다] The largest department store in Seoul? Opening of’The Hyundai Seoul’

The entire store is 13 times the size of a soccer field, and a huge’healing department store’ in the city where half is’natural’ is showing its first domestic appearance. ‘The Hyundai Seoul’, which applied’Retail Therapy (healing through shopping)’, which opens on the 26th, is the protagonist of’Department Store Not Like a Department Store’.

Hyundai Department Store Group organized’The Hyundai Seoul’ with nature-friendly interiors and spaces, making it a place of’relaxation and healing’, where customers who are tired from mental and physical can visit anytime and take a rest at any time due to the prolonged period of’Corona 19′. It is an idea to do.

◆’The Hyundai Seoul’ is twice as wide as the soccer field…’Healing Department Store’ where half of the stores are’nature’

Hyundai Department Store opens the futuristic department store’The Hyundai Seoul’ in Yeouido, Seoul. ‘The Hyundai Seoul’ is the largest scale in Seoul and is a future-oriented and innovative department store that differentiates its spatial design and store composition with the key keywords of’unprecedented’ and’innovation’.

On the first basement floor is the largest global food center in Korea,’Tasty Seoul’, which is larger than the two soccer fields combined. With more than 90 F&B brands that have entered the store, this is more than the largest food hall in Korea and the Pangyo branch of Hyundai Department Store, which is said to be a sacred place for F&Bs.

On the first floor, the’Waterfall Garden’ was created with a 12m high artificial waterfall. The department store’s ceiling is all made of glass, so it’s the first floor, but customers can enjoy shopping in the sun.

In addition, each floor was divided into layers based on product groups such as overseas, women’s, men’s fashion, and living, and instead of the existing store configuration method, each floor was a theme. The first floor is’Exclusive Seoul’, the second floor is’Modern Mood’, and the 3rd floor is’About Fashion’, etc. Each floor is arranged in a curation method according to the theme.

The most eye-catching thing is the indoor green park’Sounds Forest’ built on the 5th floor. The most distinctive aspect of The Hyundai Seoul from other department stores is that it reproduces’nature’ in the store as it is. On the 5th floor, customers can feel a sense of openness with a total area of ​​3300㎡. Over 30 trees and various flowers on the natural lawn created the atmosphere of the park.

An official at Hyundai Department Store said, “Considering that’The Hyundai Seoul’ uses about half of its business area as a store area, and the rest of the space is created as a healing space, many family members are expected to visit. If the situation calms down and the construction of the metropolitan transportation network is completed, the growth trend of’The Hyundai Seoul’ will be even steeper.”

◆ “‘The Hyundai Seoul’ will grow as a landmark in Seoul”…The three major luxury goods such as Chanel are still

Hyundai Department Store ▲Provides a’Retail Therapy’ experience through expanding healing space ▲Innovative spatial design and store composition with the concept of’Nature’ ▲Enhancing shopping convenience by arranging stores in a curation method ▲With·Post It is a policy to grow’The Hyundai Seoul’ as a representative lifestyle landmark in Seoul, Korea by establishing a safe shopping environment in consideration of the corona era.

Hyundai Department Store President Kim Hyung-jong said, “We plan to develop’The Hyundai Seoul’ as a representative lifestyle landmark in Seoul, Korea by presenting unconventional and innovative contents utilizing Hyundai Department Store Group’s 50-year distribution capabilities and know-how. It will establish itself as a’new model for future department stores’ that presents experiences and future living values.”

However, it is regrettable that Chanel, Louis Vuitton and Hermes, who are called the three masters of luxury goods, and the luxury watch Rolex did not enter the store.

Recently, overseas luxury goods have grown to the point that they influence department store performance. In addition, despite the era of Corona 19, luxury goods are purchased at offline stores, so the entry of three luxury goods managers that can stimulate the desire to purchase can be the key to earnings growth.

Currently, the 1st floor of The Hyundai Seoul houses international luxury brands such as Gucci, Prada, Fendi, Bottega Veneta, Burberry, and Valenciaga, and luxury watch stores such as IWC, Tag Heuer, Breitling, and Omega. In the case of Gucci and Prada, the strategy is to attract customers to stores that sell all product groups by exerting the advantage of being a large store.

An official at Hyundai Department Store said, “There are few cases where all three overseas luxury brands have entered the store immediately after opening the department store. We are currently in consultation with famous luxury brands such as Louis Vuitton, and we plan to continue to reinforce luxury brands after opening.” said.

Park’s Economic TV Joo-yeon Park

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