[기자가 간다] “360 customized colors” Samsung Electronics launches new’Bispork refrigerator’

Samsung Electronics launches new’Bispork Refrigerator’ for the 3rd year of its launch
Autofill water purifier installed inside… Effective hygiene management possible
Order by selecting a color from’Prism Color’ consisting of 360 colors

“Is it furniture or appliances?”

On the 5th floor of’Samsung Digital Plaza Gangnam Main Store’ in Nonhyeon-dong, Gangnam-gu, Seoul, on the morning of the 9th, crowded with people with curious expressions. These are reporters and customers who want to experience Samsung Electronics”Bespoke’ home appliances prepared here.

On the morning of this day, Samsung Electronics unveiled the’Bespoke Home’, which expanded the concept of Bespoke, which caters to the lifestyle and taste of consumers, to the entire home appliance. Released this time ‘Bespoke Home’ is characterized by expanding the Bespoke brand, which has been applied mainly to existing kitchen appliances, to household appliances such as living rooms, bedrooms, and laundry rooms.

On the 5th floor we arrived by elevator, ‘The interior exhibition space was divided into single zone, couple zone, and kids family zone, depending on the family type and lifestyle, using’Bespoke’ appliances. ‘Bespoke’ is a product line of Samsung Electronics whose design has been reinforced so that it can be used as an interior accessory in the house.Since its first launch in 2019, it has been steadily gaining popularity with customers, with cumulative shipments exceeding 1 million units until last year.

Upon entering the entrance, the new’Bespoke Refrigerator’, which was officially released on the same day, caught the eye first. This new refrigerator The most popular four-door type is equipped with a new design and water purifier. Especially It is characterized by reinforcing hygiene so that the water outlet is not exposed to the outside by placing a large-capacity water purifier inside the refrigerator door.

Lee Dal-rae, executive director of the Consumer Experience Team at Samsung Electronics’ Household Appliances Division, said, “Inside this new product, there is an’autofill’ that automatically fills a water bottle with a capacity of 1.4 liters.” The advantage is that you can drink it right away,” he explained.

The strength of this new product is that it can be customized by combining various colors according to your taste. 22 types of panels are provided as standard, but if the consumer wants their own color other than this panel From’Prism Color’ consisting of 360 colors, you can specify the color you want and order. ‘Prism Color’ was developed by Samsung Electronics by referring to the trend color of’Benjamin Moore’, a global premium paint company.

To experience this firsthand, I went to the 6th floor’Bespoke Atelier’. Fannel pieces in colorful colors and refrigerators painted with the works of colorful young artists captured the reporter’s attention. In fact, there was a space where you can experience refrigerator panels in collaboration with famous artists, Andy Rementor and TiVo Erem, design studio Superfiction, and interior specialty brand Hanssem. In particular, there was an experience zone where you can directly combine’Prism Color’ developed by Samsung Electronics in collaboration with’Benjamin Moore’, a global premium paint company, on a refrigerator.

Accordingly, the reporter visually checked the desired color through the color palette of Prism 360 displayed in the middle of the store according to the guidance of the staff, and then combined the favorite color using a tablet provided in one side. After pressing the print button, a piece of paper with a QR code printed on it came out. If you pick up a piece of paper and show it to the store staff, you can order directly.

Refrigerators that have been ordered in this way take up to two weeks from production to delivery. The company explained that this is due to the’Prism 360 Glass Coloring’ method developed by Samsung Electronics. An official from Samsung Electronics said, “Bespoke’s goal is to perfectly match the diverse and delicate tastes of consumers.” .

He added, “The general mass-produced refrigerator takes about 10 days from order to delivery, and custom-made refrigerators can be delivered in up to two weeks similarly,” he added.

In the first half of this year, Samsung Electronics plans to gradually expand its product lineup including kimchi refrigerators, cube refrigerators, water purifiers, washing machines, dryers, and shoe management units, starting with this new Bespoke refrigerator. Jae-Seung Lee, President of Samsung Electronics’ Household Appliances Business Division) said, “A home is not just a place to relax, but a life to enjoy, work, and study.” “We will implement a’home solution’ to create an environment and provide the necessary services customized throughout the use of the product.”

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