[경제]”With family instead of drinking outside at the end of the year”…

[앵커]

Recently, wine sales at a convenience store increased more than four times from a year ago, and the number of people looking for wine has increased rapidly.

This is because, at the end of the year, Corona is in great fashion again, and wine is preferred as a liquor to create an atmosphere with family at home.

Reporter Cha Yoo-jeong reports.

[기자]

Donghun Lee, an office worker, came to a convenience store to buy wine.

Originally, I drank outside at the end of the year every year, but because of Corona 19, it was difficult to go out, so I came to choose wine to drink at home.

[이동훈 / 직장인 : 가족끼리 먹다 보니까 소주 같은 도수 높은 술보다는 와인을 찾게 되는데 요즘 편의점에서 다양한 와인을 많이 취급하면서….]

Recently, the number of customers looking for wine has increased.

At one convenience store, wine sales increased nearly three times from a year ago until last month.

This month, it has increased more than four times compared to the previous year.

Recently, 20 bottles of premium wine for 1.5 million won from a convenience store were sold out in a week.

At one hypermarket, wine ranked first among alcoholic beverages, overtaking beer and soju.

Due to the prolonged coronavirus outbreak, enjoying wine alone at home,

This is because the demand for wine that families can enjoy at home at the end of the year has increased due to the recent restrictions on restaurant and bar business and banning meetings with more than 5 people.

[곽희선 / 롯데마트 은평점 영업담당 : 올해는 코로나 19로 인해서 집에서 가족들과 와인 즐기시는 분들이 늘어나다 보니 전년 12월 대비해서 매출이 50% 이상 신장한 것을 볼 수 있었고….]

In addition, there are also a lot of cheap wines in recent years, and it is also possible to order in the app, which has also made purchasing easier.

[손아름 / 이마트24 일반식품팀 과장 : 다양한 와인을 도입하면서 가격대도 다양해졌고요. 저가뿐 아니라 중고가 와인도 앱으로 주문하고 점포에서 수령할 수 있는 스마트오더 서비스를 확대하면서….]

Tableware such as wine glasses also sell well.

According to statistics from one online mall, sales of wine glasses and flatware sets have more than doubled compared to last year.

As wine popularity is on the rise during the year-end season, competition for customers is fierce, such as diversifying varieties or holding discount events.

This is YTN Cha Yoo-jeong.

[저작권자(c) YTN & YTN plus 무단전재 및 재배포 금지]