[경제]Ministry of Culture, Sports and Tourism “Estimated about 2 trillion won in economic ripple effect”

It was analyzed that the economic ripple effect of Son Heung-min (Tottenham Hotspur, 28) reached about 2 trillion won.

On the 21st, the Ministry of Culture, Sports and Tourism announced that the result of analyzing the economic ripple effect of Son Heung-min together with the Korea Institute of Sports Policy and Science, it was counted as KRW 1.88 trillion. This is the result of a summary of the Korea Customs Service’s import and export trade statistics, the Bank of Korea’s industrial relations table, and domestic and foreign surveys.

First, Son Heung-min’s value in the European football market is KRW 120.6 billion based on Transfermark, a site that evaluates the market value of professional soccer players.

The increase and ripple effect of exports due to Son Heung-min was estimated to be worth KRW 1.2 trillion.

In detail, the effect of increasing exports of consumer goods to Europe as Son Heung-min contributed to the improvement of the national brand value was estimated to be KRW 355.4 billion. In addition, the resulting production-inducing effect was 610.7 billion won, and added value-inducing effect was 195.9 billion won.

The intangible value effects that Son Heung-min caused domestically, such as inspiring emotion and self-esteem, motivating youth, and expanding interest in overseas sports, were summed up to KRW 727.9 billion.

In addition, Son Heung-min’s advertising sales effect was estimated at 18 billion won per year.

The Ministry of Culture, Sports and Tourism said that the current estimate is analyzed to be the minimum value since the player’s value has been continuously increasing according to Son Heung-min’s performance in recent years, and the player is in its prime. Accordingly, Son Heung-min’s economic ripple effect is expected to increase further.

Minister of Culture, Sports and Tourism Park Yang-woo said, “Son Heung-min is giving great impression and pride to our people who are suffering from Corona 19 with the same activity as recently won the Puskas Award.” “Beyond personal honor and wealth, we were able to see economic values ​​such as enhancing national brand value and contributing to increased exports.”

YTN PLUS Reporter Ji-Young Moon ([email protected])

[저작권자(c) YTN & YTN plus 무단전재 및 재배포 금지]