[개미일기] “Chanel over stock?” Will the Chanel bag I bought really become financial?

Even in the re-proliferation of Corona 19 in May of last year, long lines lined up in front of department stores early in the morning. It was because of the news of a price increase for luxury brand’Chanel’.

At that time, the so-called’open run’ situation in which customers were running toward the store at the same time as the department store opened, became a hot topic. There is a saying that’Chanel is the cheapest to buy now’, and there were two price hikes last year (May, November 2020). In addition, as interest in financial technology has recently increased, interest in’Shatech’ (Chanel + financial technology) is increasing.

However, in order to become a financial technology concept, it must be priced higher than the purchase price, and since Chanel bags are also goods, depreciation (the value of the purchased product gradually decreases over time) occurs.

In addition, Chanel can estimate the year of production and sale of bags through the first two digits of the part number, so both luxury goods trading companies and individuals who trade used have no choice but to set the transaction price in consideration of the purchase time and the price at the time. In other words, the price is inevitably lower than the purchase price.

However, if you buy a bag with an open run right before the price increase and then sell it immediately,’Shatech’ is possible for models that have been discontinued or have a premium because it is difficult to obtain. However, it is unpredictable for consumers whether the product they want to buy will become a premium, such as discontinuation.

In addition, as mentioned earlier, the year of production and sale of Chanel can be estimated by part number, so even if a bag purchased 10 years ago has a premium, people who purchase it are bound to be reluctant.

If you look at the cafe articles related to Chanel purchase agency and used direct sales, you can easily find criticisms against people who have sold used products that were purchased a long time ago at an increased price. Even if Shatech is possible, there aren’t many buyers who will accept ridiculous prices.

About the reality of Shatech, Park Jung-yong, vice president of the Korean Luxury Appraisal Board, explained, “No matter how Chanel is, the price will naturally go down over time based on the price you purchased at the store.” “In the case of a certain popular line, it is not possible to obtain it at the store, so there are cases in which you trade with a little higher amount than the store price.” No. I think there are some difficult parts to do with financial technology,” he said.

In the third episode of the ant diary, we investigated what are the methods of trading used luxury goods and how realistic Shatech is as a financial technology. (Details can be found in the video.)

Planning: YTN PLUS
making:
Jandi Kim ([email protected])
Jeong Yoon-joo ([email protected])
Eunbi Lee ([email protected])
Moon Ji-young ([email protected])
Yoon Hyun-kyung ([email protected])
Son Min-seong ([email protected])
Hyung-geun Lee ([email protected])

[저작권자(c) YTN & YTN plus 무단전재 및 재배포 금지]