After the second episode of’Chosun-gu Massa’, the stock market shook… Evaporation of 70 billion won

Photo SBS drama’Masa Chosun’

It was reported that the market capitalization of related stocks decreased by more than 70 billion won due to the SBS drama’Chosun Gumasa’, which was abolished after only two episodes of history distortion controversy.

According to the Korea Exchange on the 28th, as of the 26th, the market capitalization of YG Entertainment, the parent company of YG Studioplex, a production company of Chosun Gumas, and SBS, a drama broadcaster, were 83.63 billion won and 396 billion won, respectively.

On the first day of the airing (22nd), the market capitalization of these companies was 88,3,371 million won and 4179 station, 84,000 won, respectively. The controversy emerged and the broadcast was abolished, and the market capitalization of 71.64 billion won evaporated within four days. In fact, on the 26th, YG Entertainment finished trading at 45,250 won, down 2.16% (1,000 won) from the previous day, and SBS, down 1.36% (300 won), at 21,700 won.

A scene in the play where Chungnyeongdaegun treats moon cakes, blood dan, etc. to a Kumasa priest at a gisaeng house in Joseon. [사진 SBS ‘조선구마사’]

Joseon Gumasa is a drama that depicts evil spirits who try to consume Joseon by using human desires and human blood fights against it. However, from the first broadcast, controversy over Chinese props and costumes emerged, and voices of criticism increased that the setting for Taejong, a real person, was far from the actual history. The abolition was decided on the 26th as controversy continued, such as the end of advertising and sponsorship.

According to the industry, the production company has finished filming about 80%. In addition to falling stock prices, it is a huge loss.

Reporter Jang Joo-young [email protected]