Hints for’Shrimp Kang’ from my daughter’s song
Shin Ramyun is’Chairman’s Ramen’
The last work is’Oksu Kwang’
Material photo” alt=”Shin Chun-ho, Chairman of Nongshim. <한겨레> Material photo” />
The late Chun-ho Shin, Chairman of Nongshim. Material photo
On the 27th, Shin Chun-ho, 91, the founder of Nongshim in Yeong-myeon, made a name for himself as a’master of naming’. This is because many of Nongshim’s hit products come from his name. Nongshim’s flagship product’Shin Ramyun’, launched in 1986, was named after the late Chairman Shin Chun-ho after his last name. In the market, it was known as’spicy (辛) ramen’, but it was’Chairman’s Ramen’ from its birth. It is said that the deceased himself made a copy of an old advertisement called “Nongshim Shin Ramyun”. Chairman Shin is said to have been deeply involved in the entire process of Shin Ramyun. At the tasting event that was held prior to the product launch at the time, there were concerns that “the spicy taste is so strong that it will not sell well”, but Chairman Shin encouraged the development team to “match with a unique spicy taste” and pushed the product release. This is the scenery at that time when a researcher who was involved in the development of Shin Ramyun talked about in an interview with him. Shin Ramyun, which became’No. 1 Ramen’ in 1991, has never been pushed out of its place until now. Launched in 1971,’Shrimp Kang’ accidentally got a hint from her daughter’s song. The deceased was inspired by his young daughter (Shin Yoon-gyeong, wife of AMOREPACIFIC Chairman Seo Kyung-bae) calling’Arirang’ as’Ari-Kang-Three-Kang~’ Named it’Shrimp Cracker’did. When Shrimp Cracker was launched in December 1971, the company was in danger of selling due to sluggish sales and accumulating accounts receivable. At this time, as Shrimp Crackers, which appeared as a new product along with’Beef Ramen’, gained sensational popularity from consumers, Nongshim was able to grow its business again. In addition, the raccoon dog (1982), Anseongtang-myeon (1983), and Chapaghetti (1984) that stick to the mouth are all his own names. Chairman Shin’s last work was made of corn crackers. Ahead of the release of corn crackers in October of last year, Chairman Shin said, “There are shrimp crackers, potato crackers, and sweet potato crackers that emphasize raw materials, and this product is no different, so corn crackers are better,” said Nongshim.
Material photo” alt=”The’Chapaguri’, made with Nongshim’s raccoon and Chapaghetti, became a hot topic throughout the year. <한겨레> Material photo” />
‘Chapaguri’, made with Nongshim’s raccoon and chapaghetti, has been a hot topic throughout the year. Material photo
Chairman Shin is also the second younger brother of the late Lotte Group founder Gyeok-ho Shin, who died last year. After establishing Lotte Industries in 1965, Chairman Shin Chun-ho also began to conduct business activities in earnest, but the relationship was broken as he promoted the ramen business that Honorary Chairman Shin opposed. Later, in 1978, Lotte Industrial changed its name to Nongshim, breaking up with Lotte. It is said that the brothers did not recover their relationship until the death of President Gyeong-ho Shin. In an autobiography published in 1999 by Chairman Shin Chun-ho, The story of entering the ramen businessYou can get a glimpse. In the early 1960s, he decided to enter the ramen market while working as a director of Lotte Co., Ltd. in Japan, which was run by his elder brother Gyeok-ho Shin. “Brother, I’m trying to make ramen as a new business, but what do you think?” “Is it ramen? Someone wants to buy it and make it to stay. Don’t be a tooth.” After listening to his brother’s words, Chairman Shin Chun-ho said that he started the business because of a comeback. The deceased thought, “Since ramen in Korea should be a different staple food from Japan, which is a convenient food, it should be a substitute meal that is cheap, suits our taste, and has sufficient nutrition, so that it can play a big part in solving the eating problem. Unfortunately, two days before his death, the deceased officially resigned from the position of Nongshim’s chairman. This is because Nongshim did not reappoint the deceased as executive director at the regular shareholders’ meeting on the 25th. As a result, management activities were completed after 56 years. The next chairman of Nongshim is expected to be vice chairman Shin Dong-won, the eldest son of the deceased. Nongshim, the last watched by the deceased, recorded all-time highs in both sales and operating profit. Last year, Nongshim’s consolidated sales increased 12.6% to KRW 2.639.8 billion compared to 2019, and operating profit increased 103.4% to KRW 163.6 billion. 40% of all sales came from foreign countries. By Park Soo-ji, staff reporter