Volvo pure electric vehicle’XC40 Recharge’Last year, the number of electric power vehicles (pure electric vehicles + plug-in hybrid + hydrogen electric vehicles) sold worldwide increased by 44.6% compared to the previous year. If you look at the’electric power vehicle supply status and major policy changes in major countries in 2020′ recently announced by the Korea Automobile Industry Association (KAMA), exactly 294,3172 units were sold, with 9,08286 units sold more than the previous year. By type, pure electric vehicles (BEVs) increased 34.7% year-on-year to about 2.30 million units, and plug-in hybrids (PHEVs) sold about 910,000 units, up 73.6%. Hydrogen electric vehicles (FCEV) also increased by 9.3% from the previous year to 8282 units. By region, Europe and China led the global market. In particular, the European market recorded a steep growth curve with 1.29 million units sold, up 133.5% year-on-year.
Looking at the ranking by brand, Tesla was the No. 1 in global electric vehicle sales last year. It recorded a total of 442,334 units, an increase of 45.1% from the previous year. After that, Volkswagen and General Motors are closely following 380,406 units and 22,116 units, respectively. Korea’s Hyundai Motor Company and Kia also placed their names within five fingers.
Hyundai Motor Company and Kia, which ranked 7th in the global market in 2019, ranked 4th with sales of 19,8487 units last year. It was the result of’Kona Electric’, which sold more than 50,000 units in the European market, dragged from the front and pushed from the back. How will this ranking change this year? In the automobile industry, he says, “There are already signs of a change in rankings.” The biggest reason is that automakers have started to launch electric vehicles in earnest.
Mercedes-Benz, compact pure electric car’The New EQA’ AVING usa▶ IEA reaches the peak of gasoline demand as it enters the electric vehicle era
In fact, global automakers’ strategy of’electric vehicle conversion’ has already begun. Volkswagen of Germany announced that it will stop developing new internal combustion engines from 2026 and will not sell internal combustion engines from 2040. Volkswagen, which launched the first all-electric car ID.3, set a goal of selling 28 million electric vehicles by 2028. To this end, it plans to launch a total of 80 electric vehicles by 2025. Porsche, an affiliated high-performance brand, is also preparing to install an electrified powertrain in the rest of the lineup except for the ‘911’ model.
Mercedes-Benz also unveiled an eco-friendly car policy, “Ambition 2039,” and pledged, “We will convert all vehicles into eco-friendly cars within the next 20 years.” By 2039, more than half of the production vehicles are planned to be produced as eco-friendly vehicles such as electric vehicles, hybrid vehicles, and hydrogen vehicles. Volvo, which recently unveiled its new electric car’C40 Recharge’, plans to convert 50% of global sales to pure electric cars by 2025 and replace the rest of the models with hybrid cars. In 2030, it plans to convert all models sold to pure electric vehicles. Volvo also unveiled its strategy to sell electric vehicles only online. Toyota of Japan will also introduce six types of pure electric vehicles based on the’e-TNGA’ platform exclusively for electric vehicles this year. It has also declared that it will cease production of internal combustion locomotives from 2025. General Motors (GM) of the United States plans to introduce 30 new electric vehicles by 2025 by investing $20 billion in electric vehicles and autonomous driving technology. The premium brand Cadillac’s 100% EV conversion plan has been advanced from 2030 to 2025. Ford, too, will invest more than $11.5 billion in electric vehicles by 2022.
The number of finished car brands that increase the proportion of electric vehicles is also increasing. Hyundai Motor Group has already released Hyundai Motor’s’Ioniq 5′, which is equipped with an electric vehicle platform’e-GMP’, and Kia’s’EV6′. Based on this, Hyundai Motor Group plans to increase the number of electric vehicle models to 29 by 2025. The French PSA Group, which produces Peugeot and Citroen, decided to make up about 50% of all vehicles last year as electric vehicles. Jaguar Land Rover, a subsidiary of India’s Tata Group, also decided to equip all models with electric car models.
Then, why are global automakers struggling to develop electric vehicles? First of all, the EU’s strict carbon dioxide (CO2) emission regulations, where the electric vehicle market is the most active, are leading to the development of eco-friendly vehicles and expansion of sales. The EU has decided to reduce carbon dioxide emissions by about 27% from this year in accordance with the Paris Climate Agreement. Failure to meet the regulations will result in a fine of 95 euros for every 1 gram of CO2 emissions exceeded. From the perspective of automakers, in order to avoid enormous fines, they have no choice but to focus on developing and selling vehicles that do not emit CO2 or have low CO2 emissions like electric vehicles. An official from a domestic automobile company said, “The strategies and plans of automobile brands are already being implemented in line with eco-friendly policies and support from countries around the world. If Tesla served as a catalyst to open the electric vehicle era, now the strongest players in the automobile market are participating in the war.” He said, “It’s like we’re competing for male and female sex properly.”
This atmosphere can also be confirmed in the international oil price market. According to the Wall Street Journal (WSJ), the International Energy Agency (IEA) recently predicted that “gasoline demand has peaked,” and “will not return to pre-corona levels.” The IEA predicted that the decline in gasoline demand due to the improvement of fuel economy of gasoline cars and the entry of the electric car era over the next five years will exceed the growth of demand in developing countries. The IEA predicts that the number of global electric vehicles will increase by 60 million by 2026.
▶ Tesla staggers in the counterattack of the finished car?
Currently, the global electric vehicle market is largely divided into three branches. First of all, EV companies represented by Tesla are. It has newly entered the global automobile market, centering on electric vehicles. The second is the IT powerhouse. This includes Apple, Foxconn, Magna, Sony, and Baidu. Finally, the third is the existing automakers.
In the automobile industry, it is expected that “this year, the counterattack of existing internal combustion engine companies that have an electric vehicle platform and a mass production system will be severe.” One automobile expert said, “The online sales and direct sales methods that EV companies such as Tesla are promoting are unclear when compared to the sales strategies of existing automakers through dealers. There will be no choice but to increase the trust in electric vehicles (brands).” For this reason, skepticism about Tesla, which has enjoyed an unrivaled position, is also raising its head. Already, Tesla’s market share in the US is on the decline.
According to Morgan Stanley’s announcement, Tesla had only 69% of the US electric vehicle market in February. It is still a dominant position, but the market share was 81% in February last year. Ford’s first electric car’Mustang Mach-E’ was also pointed out as the cause of the decline in market share. In addition, the safety of autonomous driving technology has also risen on the cutting board. The National Highway Traffic Safety Administration (NHTSA) is currently conducting a detailed investigation into 23 Tesla vehicle crashes suspected of malfunctioning autonomous driving functions. Depending on the results of the survey, the differentiated autonomous driving technology that the brand was proud of may quickly turn into a disadvantage.
The conflict between the US and China is also leading to a decline in sales of Tesla vehicles. According to the Wall Street Journal (WSJ), the Chinese government recently imposed a ban on military and state-owned employees, saying, “Various data that Tesla collects with vehicle cameras and sensors can pose a threat to national security.” In the industry, state-owned enterprises and government agencies are the targets, but it is predicted that private companies will have no choice but to see the government’s attention. It’s a big blow for Tesla. Of the 440,000 Tesla electric vehicles sold last year, the Chinese market accounted for 25%. In addition, global automakers’ full-fledged entry into the electric vehicle market is an inevitable challenge.
According to the New York Stock Exchange (NYSE), Tesla’s stock price, which once hit $900 last year, was called a thousandsla, fell by about 7% this year. Han Byeong-hwa, an analyst at Eugene Investment & Securities, said, “One of the main reasons for the decline in Tesla’s share price is a decline in its market share. In the US, the flagship market, Tesla’s share rose sharply last year from 25% in 2017, but reached 63% this year and 40% in 2025. I will do it.”
BMW’i4′▶ The joint relationship between the strong IT players and automakers
The alliance of global IT companies and automakers is also setting a new structure in the electric vehicle market restructuring. One of the news that caused a wave in the domestic automobile market at the end of last year was LG Electronics and Magna International Inc. (LG Magna e-Powertrain Co., Ltd) was to be established. Magna, a mobility technology company, was founded in 1957. It is one of the world’s largest auto parts makers and is the third largest in the global market based on last year’s sales. In addition to power transmission devices, it produces various automobile parts such as chassis, interior and exterior, and supplies them to finished car companies. It is evaluated that it possesses not only abundant business experience, but also engineering capabilities such as designing and verifying integrated systems in the field of global customer networks and power transmission systems. LG Electronics has technology and manufacturing competitiveness for motors and inverters, which are key parts of electric vehicle power transmission systems. LG Electronics and Magna are expecting the best synergy with each other in a situation where the eco-friendly car and electrified parts market is rapidly growing. In particular, there is a growing expectation that the joint venture between the two companies will be one step ahead of orders from new customers who are entering the electric vehicle business such as Apple.
(As of March 22) News about Apple Cars is still evolving, adding to the new year. The most recent announcement is Taiwanese manufacturer Foxconn’s plans to produce electric vehicles. Foxconn, Apple’s largest consignment manufacturer, is seeking to diversify its profits and is considering the production of electric vehicles. In February, an agreement with US electric vehicle startup Fisker to jointly produce more than 250,000 electric vehicles every year attracted attention. That’s why there are rumors about the production of apple cars. The industry predicts that “Apple, which is focusing only on product software and design development, is highly likely to utilize existing partners for Apple Cars.”
On the other hand, China’s largest search company Baidu also officially announced that it will be engaged in the domestic automakers Geely and electric vehicles. It is a kind of commissioned production method that Baidu provides IT technology and uses Geely’s EV platform and factory facilities. Alibaba, China’s largest e-commerce platform, also established Zuji Motors, an electric car manufacturer, with Shanghai Motors and the government of Shanghai’s Pudong New District.
Volkswagen’ID.3′▶Hyundai Motors aiming for the throne of electric vehicles with Ioniq 5
How is the movement of domestic automakers taking steps to lead the electric vehicle era? First, Hyundai Motor Company’s’Ioniq 5′, which applied E-GMP (Electric-Global Modular Platform), the first electric vehicle platform, signed a total of 23,760 units on the first day of the pre-contract in Korea. This is a whopping 6466 units, which exceeded the pre-contract number of 17,294 units on the first day of Hyundai Motor’s history, which was held by the 6th-generation’The New Grandeur’ model in November 2019. Even if the scope is expanded to Hyundai Motor Groups such as Kia and Genesis, the first day of Kia’s’Carnival’ 4th generation completely changed model in June last year, it will exceed the pre-contract number of 23,06 units by more than 700 units. As a result, Ioniq 5 has become the car with the record of pre-contracts on the first day of all time in all domestic auto and electric vehicle models.
The pre-contract for 3,000 units, which was held in Europe on February 25, was also completed in one day with more than three times the volume of 10,000 people. As Hyundai Motor Company’s European subsidiary received a down payment of 1,000 euros (about 1.36 million won) and made a pre-contract, it is believed that a large number of people who are actually willing to purchase participated in this contract. In particular, it was found that the number of related inquiries from European consumers about the vehicle after the external appearance of the IONIC 5 exceeded 236,000. Andreas Christoph Hoffman, vice president of marketing at Hyundai Motors’ Europe, said, “Ioniq 5 will remain as a’game changer’ that sets the standard for electric vehicles in its class, equipped with ultra-fast charging, long-distance travel, and customized interior spaces.” Ioniq 5 has a 400V and 800V multi-charging system that can charge 80% in 18 minutes and can run 100km in just 5 minutes. It is a semi-medium-sized crossover utility vehicle (CUV), but with a wheelbase of 300 mm, it is longer than the large SUV’Palisade’ and has a wide interior space. Ioniq 5, which will be released in the domestic market from April, is expected to be released in Europe within the second quarter of this year and in the US in the second half of this year.
Hyundai Motor Company plans to sell a total of 70,000 Ioniq 5s, including overseas markets this year, and aims to sell 100,000 units next year. On the other hand, Hyundai Motor’s premium brand Genesis’ first electric car’JW’ (project name) is also scheduled to be released in June. Hyundai Motor Company will promote the electrification of all products in major global markets by 2040. By 2025, it plans to introduce more than 12 models of electric vehicles and derived electric vehicles based on the E-GMP platform for electric vehicles, and sell 560,000 electric vehicles per year.
Kia’EV6′▶Kia Motors will become the global number 1 in the PBV field
Kia Motors also unveiled the interior and exterior design of the first electric vehicle’EV6′ to which E-GMP, an electric vehicle platform, was applied, and announced its launch in July. If the IONIC 5 is a sedan semi-medium crossover utility vehicle (CUV), the EV6 is a mid-sized SUV. On the front part, a’digital tiger face’ grill was applied to reinterpret the’tiger nose’, a symbol of Kia Motors, and the running light was inspired by the electronic pixels that make up the digital image to realize a’moving light pattern’ that looks like floating light. did. The interior is equipped with a’panoramic curved display’ that smoothly wraps the front part by connecting displays such as the driver’s dashboard and the right navigation. The central console next to the driver’s seat is arranged as if it is floating in the air. In particular, it minimized physical buttons and applied many touch-type buttons using haptic technology. Kia introduced this EV6 design philosophy as’Operit United (creative fusion of conflicting concepts)’. It means a combination of contrasting shape, composition, and color.
Kia changed its name from Kia Motors to Kia at the 77th general shareholders’ meeting held at the main auditorium of Kia headquarters in Yangjae-dong, Seoul on March 22, and announced the transition to a future mobility company. On the day, Kia President Song Ho-sung said, “Through the successful launch of the first EV6, which is scheduled to be released in July, we will expand our position in the electric vehicle market and grow into an electric vehicle tier 1 brand by having an electric vehicle lineup across all vehicle classes. In addition, regarding the purpose-based mobility (PBV) business proposed by Kia as a new growth engine, he said, “We will rapidly explore the PBV market using existing cars, and expand our business through open innovation and independent platform development to become the number 1 global player.” said. In particular, it announced that it plans to respond to various customer demands across B2B and B2G projects targeting not only B2C but also companies and governments around the world. Kia plans to sell 1.6 million eco-friendly vehicles annually in 2030 and increase the proportion of eco-friendly vehicles to 40% of all sales. Of these, more than 880,000 electric vehicles are planned to be sold annually.
Check This Out
When I got on the Hyundai’Ioniq 5’myself
Elegant design, spacious interior than I thought, oh~ It’s nice…
Reporter Ahn Jae-hyung photo Reporter Ryu Jun-hee
It’s bigger than you think. The total length and height were about one palm larger than what I encountered through the photo. The wheelbase, which is 300mm tall, was able to feel properly when I sat in the rear seat. A large panoramic sunroof was also mounted to add a sense of openness, and the interior was bright as if riding an open car. On March 17th, I first encountered’Ionic 5′, which is scheduled to be released in April at Ioniq 5 Square, Wonhyo-ro, Yongsan-gu, Seoul. ‘Ioniq 5’, which was released to the media on this day, was not a mass-produced vehicle, but a purpose-built car. Hyundai Motors said, “It is planned to mass-produce in March due to lack of semiconductors and negotiations with the labor union,” and “will be delivered to consumers in April.” Therefore, I was circumstantial to say that the production was not smooth yet, but thanks to the fact that only two vehicles were exhibited, I was not able to test drive myself.
First of all, the name Ionik 5 was completed by combining’Ion’, which generates energy with electric power, and’Unique’, which means Hyundai’s originality, and attaching the number ‘5’ to indicate the vehicle class. After Ioniq 5, a crossover utility vehicle (CUV), a variety of vehicle models such as 6 and 7 are expected. As is known, the car inherits the design heritage of’Pony’, which was unveiled in 1974. In fact, the shape of the car body and the front part resemble a pony. The headlights and taillights finished with parametric pixels stand out for a futuristic image. This parametric design was also applied to the electric charging port in the rear right. The wheels that support a larger body than expected are also large. The 20-inch tire, the largest among Hyundai’s electric vehicles,
It was applied, but it is the same size as the Palisade tires.
▶ Perfect for tea! Something particularly flawless…
When I approached the car with the smart key, a handle popped out of the car door. It was like that of a Tesla vehicle. An official of Hyundai Motors explained, “When the car door is closed and the car is started or driven, the handle re-enters the surface.” Sitting in the driver’s seat and staring straight ahead, the steering wheel is unique. Behind the wheel was a column-type electronic shifting lever (SBW). It is a system that enables shifting and control of convenience specifications with the steering wheel and peripheral sticks while driving. As if reflecting the recent trend, the indoor display that integrates the 12-inch cluster and 12-inch infotainment system screen is neat and familiar.
It can be clearly seen indoors that this car is an electric car. First of all, between the driver’s seat and the passenger’s seat, the center of both the rear seats is flat. It is a space created because it is driven by an electric motor instead of an engine. Thanks to this, the console between the driver’s seat and the passenger’s seat can be sent back up to 140 mm. This means that the space in the front row, where you can get in the driver’s seat and get off in the passenger seat, is widened. The console, named’Universal Island’, is equipped with a 15W high-speed smartphone wireless charging system. With the tray structure divided up and down, the lower tray can also store laptops or handbags. The digital side mirror, which replaces the side mirror seat with a camera and allows you to check the surrounding lanes with the internal OLED monitor, is also a magical function. Hyundai Motors explained that OLED was used instead of LCD because OLED shows its strength at low temperatures. Seats The seats literally move smoothly and support them comfortably. When I first experienced it, there was a reason why Hyundai Motor Company introduced it as a’zero gravity seat’. The first-row driver’s seat and passenger seat could feel as if they were lying down by adjusting the backrest and cushion angles to the maximum. The rear seats can also be moved forward by up to 135mm, and it is a system that can create various spaces according to the user’s taste. When the second row is completely folded forward, it is connected flat to the rear trunk, leaving enough space for an adult to lie down. That’s why the word’perfect for tea’ comes out. Like an electric car, it is also advantageous to have outlets inside and outside the car. You can freely use appliances that require electricity, such as rice cookers, electric stoves, and dryers at the campsite.
▶Efficient driving performance, up to 100km in 5 minutes charging
Ioniq 5 can be selected from two models, a long range with a 72.6 kWh battery and a standard with a 58.0 kWh battery. The maximum driving distance per charge is 410 to 430 km in the case of the long range rear-wheel drive model, and 80% of the battery capacity can be charged within 18 minutes with a 350kW class super-fast charging, and a maximum driving distance of 100km is possible with a 5-minute charge. In the case of the long-range all-wheel drive model, the time from stop to 100 km/h is only 5.2 seconds. The world’s first 400V/800V multi-fast charging system, which can use various charging infrastructures, is applied to IONIQ 5. This system uses the vehicle’s drive motor and inverter to boost the 400V voltage supplied from the charger to 800V optimized for the vehicle system, enabling stable charging.
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