Chicken Plus, BJ Cheolgu Chicken Controversy
Appointed as an advertising model for Shin Hye-sun
“My responsibility as the CEO”
Chicken Plus, a chicken brand, apologized for the controversy over the menu’Eulsi Gu Mab Chicken’ named by BJ Cheol-gu.
Chicken Plus said in an official position on the 26th, “We sincerely apologize for causing mental discomfort to many people with the menu name related to iron balls.”
“As a chicken brand that is still not well known, I had a lot of trouble because I couldn’t spend as much as a major brand. At that moment, I wanted to somehow promote the menus that the company members made hard with a limited budget,’Fans of more than 1 million subscribers (viewers). Wouldn’t it be known a little more if Cheolgu and the viewers set the menu name?’ I was looking forward to it and asked for a name for the menu,” he explained.
In addition, “I thought that the idea that viewers gave me the idea of’Eulsi Gu Map Chicken’ fits well with the product concept, so I decided to name the menu and brought actor Shin Hye-seon as a model to promote it.” I thought that he was a better person than many of me. It is my responsibility as the CEO to provide the cause of all this,” he confessed.
He continued, “Thank you for giving me a good opinion and I will try to be more careful when making decisions in the future. Once again, I apologize once again to those who are uncomfortable with the controversy. I want to do it,” he added.
Earlier, BJ Cheol-gu was a person who caused social controversy, from gambling to the last minute controversy. Recently, controversy arose as the fact that the menu name of’Eulsi Gu Map Chicken’ was built on his live broadcast was belatedly known.
Meanwhile, Shin Hye-sun is currently working as an advertising model for Chicken Plus. Chicken Plus announced that Shin Hye-sun, who has risen to a unique position in the tvN drama’Queen Iron Man’, has been selected as a model because it is in harmony with the brand image. The following is the full text of Chicken Plus’ official position.Hi. Helping People This is Minho Yoo, CEO of Chicken Plus.
First of all, we sincerely apologize for the inconvenience caused by the menu name related to YouTuber’s ironball.
The spicy, sweet and competitive menu developed with the efforts of the company’s research team got a good response from customers and wanted to inform as much as possible, but as a chicken brand with low recognition, there was a lot of trouble because it was not possible to spend as much advertising and publicity as major brands.
At that moment, in order to somehow promote the menu that the members of the company made hard with a limited budget, Cheol-gu, a YouTuber who has more than 1 million subscribers (viewers), and viewers decide the menu name, hoping that it will become a little more known and ask for a naming of the menu. I did it. Among them, I thought that the idea that viewers gave me the idea of the menu name, Ulcigu Mabdag, fits well with the product concept, so I decided the menu name and introduced actor Shin Hye-seon as a model to promote it.
Personally, I hardly watched the broadcast of Cheolgu, a YouTuber due to differences in work and hobbies, but at the expense of myself, I made viewers laugh, sometimes showed love for my family, and sometimes, when the viewers I had sponsored in the past get difficult. Hearing stories such as returning me, I thought I was a better person than me, who had a lot of shortcomings. Of course, I heard that YouTuber Tekku repeats a lot of mistakes and mistakes, but I also don’t know if the flaws seemed small because every day in my life was a series of mistakes and mistakes.
It is my responsibility as the CEO to provide the cause for all of this. We are grateful to listen to your good opinions and try to be more cautious when making decisions in the future. Once again, I would like to apologize once again to those who felt uncomfortable with the controversy, and I would like to apologize to actors Shin Hye-sun and creator Chul-gu. We hope that all of you are full of health, happiness, and good luck. Thank you
Reporter Park Chang-ki [email protected]
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