Soother Google Retail CEO “The Golden Age of New Distribution Will Come”…Keynote Speech at Distribution Forum on the 25th

Input 2021.03.24 13:34

Soother CEO Larry Page and Sergey Brin lead digital industry growth
Keynote speech at the Chosun Biz Distribution Industry Forum on the 25th…’Distribution Technomics’ Diagnosis of Future Distribution
“Use of cloud-based analysis tools to predict consumer behavior”

“Remember, we are at the beginning of a new golden age.”

Ted Souder, head of Google’s retail division, said to retailers who are suffering from confusion in the aftermath of the coronavirus infection (Corona 19), “We need to pay attention to the growth opportunities that will arise after the crisis.”

CEO Soother will be the first keynote speaker at the ‘2021 Distribution Industry Forum’ held by Chosun Biz on the 25th. With the theme of’Changing the perception of the distribution industry: customer experience data, digitalization, and D2C (Direct to Consumer, direct sales of producers to consumers)’, we point out the direction the distribution industry should take in the post-corona era.

Soother joined Google in 2001 and led the growth of the digital industry along with founders Larry Page and Sergey Brin. In addition, from the beginning of e-commerce in 2004, it has joined the digital transformation of the distribution industry accelerated by Corona 19 last year.

Soother advised that this year should be the year for digital transformation. He said, “Non-face-to-face consumption will dominate in the future.” To this end, it is explained that it is necessary to analyze what consumers want by using customer data held by companies.

In addition, he advised, “You should be able to obtain customer information from various windows as much as possible by using multiple data platforms in combination,” and advised, “You should use cloud-based analysis tools provided by Internet companies such as Google to predict consumer behavior.” .

In this forum, an interview with Carolina Garcia Gomez, Director of Global Digital Strategy Headquarters of IKEA under the Inca Group, will also be revealed. He will talk about IKEA’s future strategy and digitalization plans for the omnichannel era. IKEA is expanding its omni-channel strategy by succeeding in increasing 1 billion online customers last year while continuing to expand offline stores. IKEA’s vision is expected to give hints to retailers contemplating digital transformation.

The distribution industry forum, which marks its ninth this year, is an event hosted by Chosun Biz, a media specialized in economy of Chosun Media Group. The topic of this forum held online is’Retail Technomics’.

The 2021 Distribution Industry Forum will be open to pre-registrants free of charge on the Chosun Biz YouTube channel.

△Date and time: Thursday, March 25, 2021 1:30pm-17:50pm
△Link: Chosunbiz YouTube channel (URL address is announced in the morning on the day of the event only for pre-registered users)
△Reception/Inquiries: 02-724-6157, retail.chosunbiz.com