Something that is in the ‘Long live for independence’ and disappeared in the ninth year’s ‘I live alone’

Jaejae, a senior citizen who challenged his first independence in’Hurray Independence’. [사진 JTBC]

“When I leave the house, I am a high school student.”
JTBC’s’Long live for independence’, which started last month, is an entertainment program that shows the most naked side of independence. It sends out unfiltered life images that were not included in TV entertainment. For example, the size of the furniture purchased on the Internet is not correct, and it is difficult to clean, and the end of it is not visible even after removing it, and the troubles of separating garbage that cannot be solved at once.

Thanks to this, the cast members who challenge for independence for the first time in their lives feel closer. Anyone who has ever become independent can relate to how Song Eun-i, who has emerged as a role model for his juniors while leading the Content Lab Vivo, becomes infinitely small in front of cooking, or the way that the brother and sister AKMU leave for the first time and struggle without knowing how to use a washing machine or vacuum cleaner. This is because it is the part that is there. Thanks to this, many viewers are happy to see the early appearance of MBC’s’I Live Alone’, which started as a single-person household-centered observational entertainment in 2013.

Song Eun-i challenged the yard camping he had always dreamed of in’Long Live Independence’. [사진 JTBC]

AKMU Lee Chan-hyuk, who challenged the self-decoration in’Long Live Independence’. [사진 JTBC]

Among them, the most outstanding is Jaejae,’Yeonbanin’. Jaejae’s life, who has established an identity between celebrities and the general public by working as a PD and MC of SBS web entertainment’Civilization Special’, is also in the middle, raising consensus. At first glance, there is plenty of room for a successful person to end a hard day by enjoying the splendid night view through a large window, but in reality, it is a life of a two-room warrior who has to call a Yong-dal car instead of a moving center, a two-room warrior who cannot afford without a loan. The friends Jaejae invited to the housewarming also confesses that it is impossible to collect salaries and, of course, to win the lottery even if they win the lottery, they can not only live in one apartment in Seoul.

This has great implications for programs that have fallen into the dilemma of longevity entertainment. ‘I Live Alone’ has become like a character show of rainbow club members who have appeared for a long time as they entered the 9th year. Not only does it become farther away from the life of a single family, and even if a new face appears occasionally, most cases are to promote new works such as movies, dramas, and albums. The same is true of KBS2’s’Superman is Back’, which started as a parenting challenge for fathers in 2013, and SBS’My Ugly Cub,’ which started as an observer of mothers’ sons in 2016. Gong Hee-jung, a popular culture critic, pointed out, “As a few families appear for a long time, new episodes are falling, so guests are coming home for promotional purposes or setting up for indirect advertisements (PPL) is increasing too much.”

Kian 84 and Henry go on a friendship trip in’I Live Alone’. [사진 MBC]

Hong Hyun-hee and Jay Bitter couple preparing to start a cafe in’The Taste of Wife’. [사진 TV조선]

Observational arts are overflowing and the main audience is sometimes overturned. SBS’Bronze Dream 2-You are My Destiny’, which started in 2017 and 2018, respectively, and TV Chosun’s’The Taste of Wife’ received attention as an honest couple entertainment, but are gradually turning into a means of promoting celebrities’ side jobs. Recently, Gyeowoon Jung and Woorim Kim, and Eunhee Park and Michael, who appeared in’Bronze Dream’, put up a newly opened cafe or restaurant in the foreground. The couple of Jay Bitter and Honghyun, who are regularly appearing in’The Taste of Wife’, were also unable to avoid the controversy about promoting the cafe. Popular culture critic Chung Deok-hyun said, “The most important thing in the viewing arts is the person who is the target, and if you lose confidence in them, your affinity will also decrease.”

As the identity disappeared, there were side effects that all programs became similar. Critic Gong Hee-jeong added, “If you can’t find a suitable cast even though the basic format of the observational entertainment is shaking, it would be a way to pause for a while and go to the season system.”

Reporter Min Kyung-won [email protected]