Golfing in 2030 thanks to the sales of golf clothing and supplies in department stores

Input 2021.03.18 10:37

Shinsegae Department Store Golf Customers in their 20s and 30s Increase by 155%
Held the’First Half Golf Competition’ aimed at’Golin’

In the spring of’Rounding Season’, department store golf sales are rapidly increasing. According to Shinsegae Department Store on the 18th, sales of golf supplies and golf clothing for March (1-16) increased 93% and 177.2%, respectively, compared to the same period last year. During the same period, the sales of the golf product group in the Shinsegae Group integrated online shopping mall SSG.com also increased by 45%.

In particular, customers in their 20s and 30s increased their purchases. It increased from 99.2% in February to 155% this month. Looking at customers in their 20s, sales in March increased by 103.7%.

Moon-yeol Choi, managing director of fashion at Shinsegae Department Store, said, “There are more young customers interested in golf, and both golf products and clothing are showing good results.”

Shinsegae Department Store will hold the’First Half Golf Daejeon’ from the 19th to the 28th. The head office sells’Pi Golf’, a simulator device designed to enable golf practice, and operates a pop-up store (temporary store) of Majesty, a golf product brand, on the 22nd to 28th. In addition, all stores sell products such as Xexio and Titleist at a discount of up to 30%.

SSG.com offers up to 30% discount on golf supplies and golf clothing from the 19th to the 29th at 9am. A 10% discount coupon will be issued that can be applied to golf products and clothing of Shinsegae Department Store in SSG.com.