Naver, the e-commerce powerhouse, has decided to provide a new commerce experience that encompasses online and offline in partnership with Shinsegae, a large retailer.
Naver (CEO Han Seong-suk) announced that it held a business agreement ceremony related to online and offline commerce synergy at the JW Marriott Hotel on the morning of the 16th, with major officials from both companies including Naver CEO Han Sung-suk, Choi In-hyuk, Naver Financial representative, Kang Hee-seok, E-Mart representative, and Cha Jung-ho, Shinsegae Department Store representative. .
Reinforcement of logistics competitiveness, construction of luxury goods and premium services, discovery of new services based on new technologies, and growth of SME (small and medium-sized business) brands are the main points of the agreement.
Naver exchanges mutual shares with E-Mart’s 150 billion won treasury stock and Shinsegae’s 100 billion won Shinsegae International stock. The treasury stock exchange date is on the 17th, through which the partnership will be further solidified and a new experiment of combining online and offline will begin.
Naver has 54 million users, and Shinsegae has 20 million users. There are 420,000 sellers active in Naver, and 30,000 people in Shinsegae. In the future, the two companies will actively develop a logistics ecosystem that utilizes not only user-centered commerce ecosystems, but also three neo-automated logistics centers and more than 7,300 regional bases.
Entered E-Mart at Naver Shopping Center… Joint investment review
First, E-Mart enters the’Shopping’ service that Naver is offering in partnership with marts and markets.
E-Mart’s logistics center Neo and more than 7,300 offline bases meet Naver shopping service, technology, and various logistics partners to evolve one step further into full-filment and last-mile services nationwide.
The two companies aim to increase user satisfaction by ensuring fast delivery on the same day and next day through cooperation, and to increase seller’s credibility with data-based demand forecasting and inventory placement solutions.
Furthermore, we are continuing discussions to provide logistics services in a form suitable for each area, such as 2-3 hours delivery service in cooperation with various delivery partner companies, and we are considering joint investment to provide smooth service.
In addition, we are preparing free shopping for Naver Plus membership users.
Offline luxury brands online, SME products offline
Naver’s shopping live technology and know-how, web original content capabilities, and product planning capabilities of Shinsegae Group will also be combined. In particular, you will be able to meet online fashion/beauty luxury brands, which were difficult to service on the Internet, as a premium experience.
Both companies will provide a variety of premium services such as fashion/beauty brands ▲ new product launching shows ▲ exclusive live commerce ▲ building an online luxury store, ▲ 1:1 personal shopper service, ▲ premium delivery in connection with department store membership. Is expected.
Along with this, Naver will transfused Shinsegae’s branding capabilities to 420,000 smart store sellers in various fields and a wide range of items, actively supporting SME businesses’ branding and offline advancement, and pioneering commercialization and branding channels for national businesses.
▲Provides an opportunity to sell products of excellent SMEs verified by data (sales volume, review satisfaction, etc.) in Naver Shopping at various offline editing shops such as Starfield, E-Mart, and Shinsegae Department Store. ▲Local specialties and handicraft products verified offline. It is planning to support the process of commercializing the back into its own brand. In addition, ▲A solution that helps producers direct from Naver to concentrate on production ▲We continue to discuss the marketing capabilities of Naver’s local market shopping service.
Discovering new services with Naver technology… Maximizing benefits by linking membership of both companies
The synergy of discovering new business opportunities can be expected by meeting various services such as Naver’s AI technology, robots, maps, reservations, and various shopping items of Shinsegae Group.
Both companies ▲Influence of online users in offline stores using Naver Pay, smart map service, and receipt review ▲Expanding Naver smart orders already applied to Starbucks and receiving favorable reviews ▲Indoor AR navigation in large stores combining AI product recommendations ▲Naver We are conceiving differentiated services such as robot concierge services such as route guidance, parking settlement, and luggage lifting using Labs’ technology.
Related Articles
Naver-Shinsegae stake exchange confirmed…”Formalized after the board of directors today”
Lee Haejin Naver “I want to be praised for saying,’Haejin hyung shoots’.”
Preliminary bidding for eBay Korea… Who should I go to
SKT participates in preliminary bidding to acquire eBay
In addition, integrated benefits related to’Naver Plus Membership’ and’Shinsegae Points’ are being discussed. In particular, ▲ use and accumulate Naver Pay at E-Mart offline stores nationwide ▲ We strive to maximize benefits through free shipping promotions for Naver Plus membership.
Naver CEO Han Sung-suk said, “As it is a collaboration between Naver and Shinsegae, each of which has the best capabilities online and offline, it is good for both users and sellers to look forward to shopping experiences and various commerce business opportunities that were difficult to imagine.” We will present a case of cooperation that breaks the prejudice that hypermarkets are incompatible, and introduce a new model that grows together with SMEs in various fields.”