A strategy that highlights the negative side of the opponent’s candidate in an election is called a negative. The negative strategy has a positive aspect of verifying the opponent’s problem, but it can also be a black slander when there is no objective basis.
In many elections, the negative was primarily the main weapon of the opposition candidate, who lags behind in approval ratings. It is a way to reverse the charter by driving the influential ruling party candidate to the verification match. A prime example is the case of Candidate Hoi-Chang Lee, who drank torment in the 1997 presidential election due to suspicion of his son’s military service corruption.
Former GNP President Lee Hoi-chang.
However, the ruling Democratic Party, the ruling party, launched a negative general offensive ahead of the 4·7 re-and by-election elections. The People’s Power He is shooting support from Busan Mayor Park Hyung-joon and Seoul Mayor Oh Se-hoon, both inside and outside the Democratic Party camp. However, there is an evaluation that the effect is not yet effective.
與 “Park Hyeong-jun’Illegal Inspector”Illegal Entrance Examination’” offensive, 野 accused
When it was revealed that the National Intelligence Service conducted illegal inspections during the Lee Myung-bak administration in the middle of last month, the Democratic Party pulled out the responsibility theory of Candidate Hyeong-jun Park, who served as the chief political officer in the MB government. Democratic Party lawmaker Kim Gyeong-hyup, chairman of the National Assembly’s Intelligence Committee, told reporters on the 23rd of last month, “There are also data written by the Blue House as the report destination.” At that time, Nak-Yeon Lee and Chairman Tae-Yeon Kim, at the leadership meeting, launched an offensive, saying, “Park Hyung-jun, then head of the politics, should clarify the purpose of the temple.”
Busan Mayor Park Hyung-joon, the power of the people, speaks at the’Central Line’s Busan Field Meeting’ held at the Busan Mayor Park Hyeong-jun candidate election office in Busanjin-gu, Busan on the morning of the 16th.
Candidate Park refuted that “after the election of President Moon Jae-in in 2017, it was not a problem even though it was robbed under the name of redemption,” he said. “Before the election, the NIS raises suspicions as if it were new, and it intervenes in the election.” At the general meeting of the National Assembly Information Committee held on the 15th, the ruling party tried to confirm whether Park was involved in the temple, but Park Ji-won replied, “There is no basis for Park’s direct request for the temple data.”
As the offensive for illegal inspections lost its strength, Democratic Party lawmaker Jang Kyung-tae raised suspicion of corruption in the entrance exam. On the 11th, Rep. Jang claimed, “In about 2000, candidate Park’s wife and her daughter visited Professor Seung-Yeon Kim, who was a scoring committee at Hongik University at the time, and asked for’Look closely.'” On the 15th, Candidate Park refuted that his daughter had never applied to Hongdae, and on the 15th, the National Power Election Countermeasure Committee’s legal aid team accused Mr. Chang and others of defamation and other charges to the Busan District Prosecutors’ Office.
Park Young-sun camp “O Se-hoon Naegok-dong land speculation suspicion” All-out war
On the 16th, at the Democratic Party’s Seoul Mayor Candidate Camp, Park Young-sun made five critical comments on the allegations of speculation in Naegok-dong by Oh Se-hoon, the People’s Power candidate. Rep. Goh Kohn Jung, Rep. Park Seong-joon, Democratic Party legal representative Kim Han-gyu, and Hwang Bang-yeol, a deputy spokesman for Camp, took turns in an all-out war. Rep. Ko criticized “Candidate Oh is lying again even though he admits a lie,” said Rep. Park, saying, “Candidate Oh is consistent with false clarification and responsibility for self-compensation.”
On the 9th, Democratic Party Rep. Chun Joon-ho, head of the secretary office of Park Young-sun camp, took out the speculative offensive for the land in Naegok-dong. Rep. Chun said, “There are suspicions that Candidate Oh was involved in the designation of the Naegok-dong land owned by his family and his wife as the Bogeumjari housing district.” He insisted that Naegok-dong be designated as the Bogeumjari housing district.”
Candidate Se-Hoon Oh, Mayor of the People’s Power, speaks at a conference held at the Central Party of the People’s Power in Yeouido, Seoul on the afternoon of the 15th. Reporter Oh Jong-taek
On the 16th, Candidate Oh said on Facebook on the 16th, “I accused Congressman Chun and Congressman Go, etc. for spreading false information.” .
On the 14th, Seoul Housing and Land Corporation (SH) responded to a query by Kwon Young-se, a member of the power of the people, saying that “while implementing the Naegok Bogeumjari Housing Project, land acquisition and compensation were carried out in accordance with the procedures stipulated by the law.” Park Young-seon The camp’s offensive made me lose my strength.
Negative strategy, 86.9% of voters “have an impact”
The reason why we are so excited about negative strategies in election camps is that we have learned from experience that they actually influence voters’ voting. This is also seen in research results.
86.9% of the survey respondents conducted in the 2007 paper’Empirical Study on the Effect of Negative Strategy in Presidential Election’ (Kuk-hee Lee, Graduate School of Political Science, Gyeonggi University) answered that “Negative election campaigns have a real effect on election results.” . In addition, 71.9% of the respondents said, “I will re-verify the candidates I chose.”
Kang Won-taek, a professor at Seoul National University’s political science department, analyzed that the allegations of the BBK case by Park Geun-hye camp in the Grand National Party’s primary election had an influence on the decision to support candidates in a paper published in 2009.
Saenuri Party Park Geun-hye, Unified Progress Party Lee Jung-hee, Democratic United Party presidential candidate Moon Jae-in (from left) pose before the second TV debate hosted by the Central Election Commission at KBS Studio in Yeouido, Seoul in 2012. The subject of the discussion on this day is the fields of economy, labor, and welfare.
However, there is also the opposite case, where the focused attack has the opposite effect. This is the case of candidate Lee Jung-hee of the Unified Progressive Party, who appeared in the 2012 18th presidential election TV debate. After the 18th presidential election ended with the victory of Candidate Park Geun-hye, as a result of a survey by Real Meter, a polling company, 30.1% of the respondents said that “Candidate Jeong-hee Lee’s aggressive TV debate attitude” was the cause of the conservative gathering.
Reporter Song Seung-hwan [email protected]
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