SK Telecom is expected to participate in preliminary bidding for the sale of eBay Korea. When the issues reviewed in-house are confirmed, it seems that President Park Jung-ho shares the plan with the company members and participates in the bidding.
While Goldman Sachs and Morgan Stanley are holding a preliminary bidding for the sale of 100% of eBay Korea by 6 pm on the 16th, it is certain that SK Telecom will also submit a letter of intent to take over this afternoon.
SK Telecom is running a commerce business with 11st, an online commerce subsidiary, and SK Store, a data home shopping subsidiary.
In particular, in the case of the online commerce business, it is continuing cooperation with Amazon by predicting the possibility of further growth based on mobile subscribers.
If SK Telecom has eBay Korea in addition to 11th Street, it can expand its leadership in the domestic online commerce market to economies of scale.
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It is worth noting that the difficulties in improving the profit and loss structure due to the bleeding competition in the online commerce market can be solved by acquiring competitors.
An industry official said, “Preliminary bidding is not binding, and it is natural to participate in order to take a look at eBay for due diligence in advance no matter which company is sold to eBay. Therefore, if it is determined that the amount is appropriate, it will lead to the original bidding.”