Korean fashion brand Rakai Korea has made a confident decision in front of the’Hanbok Process’ in China and Japan.
On the 1st, on the third day, Rakai Korea held an outdoor advertisement for Hanbok on the New York Times Square modeled by singer Jeon Hyosung. The advertisement became a hot topic in Korea, but it received a lot of criticism from the Chinese for saying that Hanbok was Chinese. Some Japanese netizens with disgusting tendencies also joined the Korean mockery by taking the side of China.
On the 4th, Rakai Korea announced its position on the official website.
Rakai Korea “Calls and emails from Chinese customers are rushing”And “It is an absolute and unchanging proposition that one cannot even doubt that hanbok is a traditional Korean costume.”I nailed it.
Also “It is so natural to call ours ours”Saying “Rather, it’s very sad that we have to tell our culture and food to be ours.”Said.
therefore “Lakai Korea will stop selling the Chinese side indefinitely”Announced.
About the postings of Japanese netizens against hanbok “At present, all employees have been verified, and we are going to punish the history distortions and ruthless malpractices that have exceeded the level of international lawsuits as the best legal response we can do.”He added.
It announced a legal response to Japan trying to dismiss Hanbok from China, and to stop selling it.
Rakai Korea unprecedentedly translated these statements into Chinese and Japanese to clearly convey the company’s position.
