​[쿠팡 美 상장] 5 sets of new live ammunition

The domestic distribution industry is keenly keen on Coupang, which has filled 5 trillion won in live ammunition by listing on the New York Stock Exchange in the United States. Depending on where the funds are spent, it can bring about considerable changes in the circulation price. First of all, it is highly likely to execute large-scale funds in the domestic logistics infrastructure, which has previously announced investment, and may directly jump into the M&A market and emerge as a big hand.

According to Coupang on the 11th, the public offering price of 130 million shares (Class A common stock) subject to public offering was confirmed at USD 35 per share. This is a price higher than Coupang’s request for an offer on the previous day of $32-34. Coupang is offering 130 million shares, 10 million more than originally known. As a result, it is expected to raise $4.55 billion (approximately 5,1678 billion won) from this IPO.

Coupang has already proposed a plan to build seven more full-filment centers by investing 870 million dollars (about 1 trillion won) in a stock report filed with the Securities and Exchange Commission (SEC). It is a blueprint that all households nationwide will be located within 10km from the company’s distribution center by 2025 by additionally expanding infrastructure through the expansion of logistics facilities.

In this case, Coupang will secure unrivaled logistics competitiveness compared to other competitors such as large distribution companies such as Lotte and Shinsegae. Currently, Coupang operates full-filment services through 30 cities nationwide, more than 170 distribution centers, and 15,000 Coupang friends through continuous and aggressive investments in logistics for many years.

“Coupang will focus on expanding the category and strengthening the open market in the future through public offering funds,” said Lee Ji-young, a researcher at NH Investment & Securities. “Coupang’s massive investment will promote innovation in the domestic e-commerce industry and greatly grow the market.” Said.

The key is the money left after investing in logistics. The most influential candidates are expanding the product group directly purchased from home appliances, beauty, and clothing, and related businesses such as Coupang Itz, Coupang Play, and Live Commerce. This is because the company introduction video released in the U.S. ahead of the listing announced that it will expand the fields of advertising and travel.

It is also highly likely to launch a fintech business using Coupei, a simple payment service. Coupang has a fintech company Coupangpei as a subsidiary. In addition,’Later Payment’, a kind of deferred payment, has been operated for some customers since September last year, and this year, several applications have been applied for related trademark rights such as’Coupang One Touch Pay (Payment)’.

There are also observations that it can take over related companies, such as Yogiyo, a delivery application, and eBay Korea, a rival e-commerce company. If Coupang acquires eBay Korea, it can quickly rise to the unrivaled No. 1 in Korean e-commerce, and Yogiyo’s current market value is 2 trillion won, which is not too burdensome, and its market share exceeds 50%, and it can be found in the delivery food market.

Some people are constantly rumoring to take over Homeplus and Coupang. It is believed that there is a possibility that Coupang, who has been dubbed “Korea’s Amazon”, will follow the precedent of Amazon, which acquired “Whole Food Market,” a store specializing in organic foods in 2017. The omni-channel strategy to expand the in-Amazon Fresh offline, and as a result, the number of stores in the whole food market increased from 460 at the time of acquisition to 500. In addition to this, Amazon is actively expanding offline stores such as the unmanned market’Amazon Go’.