What happened to the national car Sonata… Asan plant was built again due to sluggish sales.

Hyundai Motor Company Asan Plant./ Photo = Hyundai Motor Company

Hyundai Motor Company Asan Plant./ Photo = Hyundai Motor Company

Hyundai Motor Company(230,500 -1.91%) The Asan plant is also shutting down. This is in terms of inventory management of the Sonata, which has recently fallen into sluggish sales.

Hyundai Motor Company announced on the 8th that it will suspend operation of the factory for 5 days from this day to the 12th.

The reason for the suspension is that Hyundai Motor Company is taking measures for flexible production and supply in response to a decline in market demand. Earlier, at the end of last year, the Asan plant stopped the plant in order to maintain adequate stock of the Sonata.

At the Asan plant, Hyundai’s representative models, the Grandeur and Sonata, are being produced.

Sonata N Line./ Photo = Hyundai Motor Company

Sonata N Line./ Photo = Hyundai Motor Company

The Sonata, which was once called the’national car’ and led the domestic automobile market, has recently been sluggish.

Last year’s Sonata sales amounted to only 67,440 units, down 32.6% from the previous year. This year, a total of 7798 units were sold, including 3612 units in January and 4186 units in February. During the same period, the sales of the Granger were 1,6644 units, including 8081 units in January and 8563 units in February, more than twice the sales of the Sonata.

Production resumes from the 15th.

An official from Hyundai Motors explained, “It is the dimension of Sonata inventory management,” and “It is not due to the problem of semiconductor supply and demand.”

Shin Hyun-ah, reporter at Hankyung.com [email protected]
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