Controversy over’bullying and harassment’ Lee Na-eun,’stop loss’ in commercials and broadcasts [종합]

Na Eun’s Geborin advertisement photo.

As girl group April member Lee Na-eun is engulfed in controversy over bullying, broadcasts and advertisements are striking’stop loss’.

According to the industry on the 3rd, JSTina deleted a promotional material related to Lee Na-eun, who is working as a model for its own bag. Samjin Pharmaceutical and Good Day have blocked comments on Na-eun’s advertising video.

Peripera, a beauty brand, deleted all advertising photos of Lee Na-eun and canceled following her account.

Dongseo Foods also turned the advertisements of the post-ogokcoco ballbar and cornpurite bar, which Ina Eun is active as a model, to private.

Even in the broadcaster, Lee Na-eun is busy erasing traces.

The production crew of SBS’Plaza of Goodness’ said, “In order not to cause discomfort to the viewers, we plan to edit the amount of Lee Na-eun as much as possible in the line of 64 episodes that will be aired on the 4th.” Ina Eun has appeared as a guest since the 63rd episode of’Plaza of Goodness’, which aired on the 25th of last month.

In addition, the production crew of SBS’s new Friday and Saturday drama’Exemplary Taxi’ also changed the promotional video shooting schedule, excluding Lee Na-eun, who was previously included in the lineup. The’Exemplary Taxi’ side stated that this schedule change is irrelevant to the controversy, but netizens seem to be paying close attention to the controversy as they are requesting Na Eun Na-eun to get off the’Exemplary Taxi’ through the viewer’s bulletin board.

Previously, Lee Na-eun had been suspicious of bullying against former April member Hyun-joo Lee, mainly in the online community, and harassing him as a student in elementary school.

Lee Na-eun’s agency, DSP Media, said in an official position, “Lee Hyun-joo and Yang have suffered difficulties such as not being able to faithfully participate in team activities due to physical and mental problems of the person after the debut was confirmed. At the time, not only Lee Hyun-joo, but also other members caused by this. In addition, he has suffered tangible and intangible damage. It is a matter that cannot be divided between the perpetrator and the victim,” he denied the bullying controversy. Public opinion is sending a cold reaction to the response that seems to blame Lee Hyun-joo for the background of the withdrawal.

Meanwhile, Lee Na-eun debuted as a member of April in 2015. Following the web drama’A-Teen’, he emerged as a youth star through the MBC drama’A Day I Discovered’.