Jung Ji-sun’s ambitious work worked…The Hyundai Seoul Open’s first weekend sales of 37 billion won

Input 2021.03.02 14:46

Sales of 37 billion won for 6 days including the pre-opening date…half of home appliances and living
Visitors crowded throughout the March 1 holiday…twice the sales on the first weekend in Pangyo

‘The Hyundai Seoul’, the largest department store in Seoul, opened in Yeouido, Seoul, recorded more than expected performance despite the bad coronavirus.

According to the department store industry on the 2nd, The Hyundai Seoul generated sales of about 37 billion won for 6 days from the 24th of last month to the 1st of last month. Pangyo Branch, which opened in 2015, is more than double the sales (18.1 billion won) of the first weekend of opening (August 19-23).

The Hyundai Seoul made a high performance by mobilizing more than 1 million visitors during the March 1 holiday, starting with sales exceeding 30% of the target value with sales of 2,240 billion won on the 24th of last month. It is reported that more than half of the sales came from home appliances and living stores such as LG and Samsung. Luxury goods such as Bulgari, Parenai, and Moncler, as well as clothing and miscellaneous goods brands that are popular with the MZ (Millennium + Z generation, born 1980-2004) generation such as Converse, Lego, Arquette, and Nike, also achieved high performance.

The Hyundai Seoul, which officially opened on the 26th, attracted attention with its unconventional attempts to break the frame of existing department stores, such as introducing forests and artificial waterfalls in the store. It was pointed out that the lack of popular luxury stores called the three major luxury stores such as Hermes, Louis Vuitton, and Chanel was pointed out as a regret, but the creation of half of the stores as a space for relaxation and culture stimulated the curiosity of the citizens of Seoul.

The Hyundai Seoul’s business area is the largest in Seoul with 13 soccer fields (89,100㎡), but the actual operating area is 49%, 30% of the average business area (65%) of the 15 stores of Hyundai Department Store. It is about small.

Popular stores, such as Blue Bottle and Arquette stores, lined up with 100 to 200 people waiting. As younger customers flocked, more than 17,000 posts with the hashtag (#) of’The Hyundai Seoul’ were posted on the social network service (SNS).

Hyundai Department Store (069960)An official said, “It is difficult to disclose sales and number of visitors,” he said. “As a result of showing off-line spaces that customers can enjoy, it seems that customers have given a lot of interest.”