[현장in] On the first day of opening’The Hyundai Seoul’… “I was surprised because it was open, spacious, and comfortable”-Cheonji Ilbo

[천지일보=조혜리 기자] “It’s time to open the door in motion. I can see the blue sky, so I feel comfortable and not frustrated. It’s like a shopping mall in the suburbs, so I don’t have to go out to the suburbs. I think it’s the best place to heal.”

While Hyundai Department Store opened’The Hyundai Seoul’ on the 26th, Miri Kim (30, female, Dongjak-gu, Seoul), who was looking at Dongjak-gu at the store, said this.

On the first day of opening, the department store, which is the size of 13 soccer fields, was crowded on all floors. Even in places other than the photo zone, citizens took out cameras from their phones and took a stretch.

Yoo-moo Yoo, the head of the Hyundai Department Store PR team, said, “We gave up sales of about 200 billion won,” and said, “The purpose is to provide relaxation and healing to tired customers so that they can enjoy it comfortably and not get tired.

In The Hyundai Seoul, sunlight can be felt on all floors in the form of a void that is hollow from the first floor to the glass ceiling. Of the total operating area, 49% was composed of interior landscaping and customer rest areas.

In addition, The Hyundai Seoul has increased convenience for shopping by arranging stores in a curation method, and provides a safe and comfortable shopping environment in accordance with the era of With Post Corona. In the industry, the first unmanned store and smart valet service have introduced the highest level of quarantine system.

The Hyundai Seoul (7 floors below ground to 8 floors above ground) has an operating area of ​​89,100 square meters (27,000 pyeong). It is the largest in Seoul and holds 13 soccer fields.

A citizen who was visiting The Hyundai Seoul said, “I thought like Starfield, but I was surprised by the open, spacious and comfortable store.”

It has been 10 years since the Lotte Department Store Gimpo Airport branch in 2011 that a department store opened in Seoul, and Hyundai Department Store was introduced 19 years after the Mokdong branch in 2002.

Each floor of The Hyundai Seoul is filled with 600 domestic and international brands. In particular, it is characterized by the fact that all floors are arranged in a curation method according to each theme, away from the existing store organization method that was divided based on foreign, women, men’s fashion, and living.

On the second basement floor, a creative ground aimed at the MZ generation was created, including the first store in Asia of Arquette, the top SPA brand of H&M Group, as well as the luxury watch resell shop Yongjeong Collection, and the first offline store at Point of View and Lightning Market, a stationery store from Seongsu-dong, Seoul. Stores such as BGZT are entering stores.

On the first basement floor of the food hall, Tasty Seoul, the largest global food hall in Korea, is located. The number of F&B brands that have entered the store is about 90, which is the largest in Korea.

The new concept food court’Food Truck Piazza’ with 8 food trucks in the middle of the store will also be introduced. The Hyundai Department Store side is planning to develop a global food culture space by introducing not only traditional foods representing Seoul, but also trendy overseas famous F&B stores.

On the first floor, there is an exclusive label with the meaning of exclusive luxury. More than 30 overseas fashion and luxury brand stores, including Gucci, Prada, Bottega Veneta, Burberry, and Balenciaga, as well as 30 domestic and international cosmetic brands will enter the store.

An official at Hyundai Department Store said, “We are currently in discussions with a number of famous luxury brands such as Louis Vuitton. We plan to continue to reinforce luxury brands even after opening.”

In line with the customer base with young children, on the 5th floor, centered on the indoor green park Sound Forest, Studio Petit, a specialized editing store for kids, and Play In the Box, an experience space where children can actually broadcast YouTube, will also be opened. With the size that 8 strollers can move at the same time, the width of the line has been expanded to a maximum of 8m.

On the 5th floor, children’s brand stores, such as Studio Petit, a specialty store for kids, and Play in the Box, a kids YouTube experience space, will be built, and Samsung and LG Mega Stores (about 660m2 each), the largest consumer electronics stores in the department store, have also been opened.

The Uncommon Store, the first unmanned store opened among department stores in Korea, has a size of about 10 pyeong and is decorated in the form of a lifestyle shop that sells 200 products such as fashion accessories, household goods, food and beverages, and goods. If you enter the store using the QR code check-in function of the Hyundai Food Center’s two-home mobile app and leave the store with the selected product, payment is automatically made within 5 minutes with the payment method registered in advance.

A guide robot (1 unit) and a safety management robot (1 unit) are operated on the first floor, and a non-face-to-face reservation service that allows you to reserve a specialty restaurant on the 6th floor using the Hyundai Food Center two-home mobile app, as well as check out reservations and parking places. Smart valet services that are available are also introduced.

Hyundai Department Store is planning to introduce and operate the best-level quarantine system in domestic offline stores in The Hyundai Seoul, taking into account the situation with Corona. First of all, large multi-recognition heating checkers used in airports, etc. are installed at all external entrances.

In addition, portable thermal imaging cameras and facial recognition heat checkers are installed at the entrances of the vehicle (three locations) and at the entrances to the basement to check whether or not customers have heat. Separate air sterilizers were installed at major customer facilities to enhance air circulation in the store. A thin layer of 99.9% pure copper, which has excellent sterilization and antiviral effects, is applied to the door handles that are frequently contacted by customers, and handrail sterilizers are installed on all escalators.

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