Today (25th), the real-time search term’real test’ service has been stopped on the nation’s largest portal’Naver’. A year ago, the portal site’Daum’ stopped. In this way, the’real sword era’ has come to an end.
Reporter Nahan Kim summarized the history of’real sword’, which has been in constant controversy.
[기자]
Naver real sword controversy
2007’The Truth of Hwang Woo-seok’
“Let’s be #1 in real-time search terms”
2008’Impeach Lee Myung-bak’
“The real sword ranking rises and suddenly disappears”
2019 motherland’real sword war’
‘Strengthen your country’ vs’Resign your country’
In a lot of controversy…
‘Naver Real Sword’ abolished in 16 years
The’real sword era’ is over.
The real-time rapidly rising search word that appeared on the right side of the Naver screen has been removed.
Instead, the weather information comes out like this.
When it appeared in 2005, it was evaluated as a means of reading the hottest interests of our society.
[주호연/성남시 분당구 정자동 : 뉴스를 꼬박꼬박 챙겨보는 편이 아니라서, 뭐가 지금 가장 이슈인지를 확인할 수 있으니까.]
[변지환/서울 목동 : 요즘에 논란이 되는 것들이나 그런 경향성을 파악하기 위해서 많이 보는 것 같아요.]
However, as the power of the’real sword’ grew, the controversy also grew.
Like the Hwang Woo-seok crisis in 2007 and the motherland crisis in 2019, the collective action of creating a’real sword’ became a problem.
In many cases, they were caught using illegal programs aiming at the number one real test.
It wasn’t that there was no effort to prevent’real sword manipulation’.
We created a search word verification committee and increased the time it takes to be reflected in the actual examination by 4 times.
During the campaign, the actual inspection service was stopped at all.
However, in the end, Naver decided to abolish the real test after 16 years.
It has been a year since the rival portal’Daum’ eliminated the same service.
This is largely due to the distrust of users amid ongoing controversy over manipulation.
[고유정/경기 김포시 : 이게 이만큼의 이슈가 될 거린가 싶기도 하고 그래서 점점 더 안 보게 되는 거 같아요.]
(Video graphic: Kim Ji-hye)