-News Partnership Evaluation Committee deliberation committee, amendment of alliance and review regulations
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[에너지경제신문 전지성 기자] The Naver-Kakao News Partnership Evaluation Committee Deliberation Committee, which is in charge of reviewing news partnerships between Naver and Kakao, announced on the 24th that it has decided to revise the rules for reviewing news partnerships and sanctions.
First of all, in order to prevent abuse of accumulated demerit points on an annual basis, as of March 1 of each year, if the total number of demerit points awarded in the past two cumulative demerit points calculation period is 8 or more, the media will be reevaluated.
In addition, to prevent abuse of media-level evaluation ▲ Significant changes between the partnership standards at the time of the initial alliance contract and the current alliance standards ▲ Changes in the content of the partnership or the nature of the media ▲ The first so-called’affiliate medium’ was determined to be the target of reevaluation. When I decided to proceed with a reevaluation.
The re-evaluation cycle of affiliate media has been pulled from 6 months to 3 months. If the media subject to re-evaluation repeats fraudulent behavior or multiple reports of damage are received, it has been decided to stop exposure until the resolution of the re-evaluation result after a so-called resolution.
In addition, in the case of an automatic generator (robot engineer) that has added considerable human effort, it is possible to transmit up to 10 items a day to the general section rather than the automatic generator category, and it is more effective than the existing additional points discussed about entering local media It was decided to form a TF to re-discuss the request of the portal company that wants the proposal.
Since July of last year, the deliberation committee formed a total of five task forces (TFs) to discuss. The revised rules will be applied from March 1.
Chairman Cho Seong-gyeom said, “We reflected changes in social expectations and usage of news media,” and said, “We made sure that media that strives to produce high-quality news received good reviews and focused on enhancing regional diversity.” He added.